Google is the most famous, professional and progressed search engine over the web and in the world. Some webmasters and internet marketers don’t like to hear that but I don’t care. I personally don’t fall in love with any special website or company but I love Google because of the service I receive from it and because of its professionalism. I have tried all other search engines several times and I never use any search engine other than Google when I am serious to find something important. Not because I love this company but because Google always has the answer.
Even the Google traffic has a higher quality. The reason is that Google users are more qualified. They know what they want and what to do and are serious to make some actions when they find any website through the Google search. When they find your website through the Google organic search, it is highly possible that they order your products, signup for your program, subscribe for your newsletter or click on the ads you have on your website.
I have experienced it several times that a special number of users driven from Google organic search, make more actions on the websites than the same number of users from other search engines.
So you’d better to design and promote your website according to Google guidelines. If you succeed to do that, you will also receive free traffic from other search engines.
It is a long time that the techniques or I’d better to say “the tricks” that could help the websites to become ranked on Google, don’t work any more. They could work for a limited time in the past but now they can not work even for a limited time. So those who still like to find some tricks to have their websites on the Google search result pages, are wasting their time and money.
If you really like to have a website that receives free traffic from Google in long term or maybe for good, you should follow the below steps:
If you are new to internet business and website promotion, the Google Webmaster Guidelines is the first recommended thing you have to read. It is not a 1000 pages book. It is just a single web page. In this page, Google founders and engineers let you know how to design and promote a website that is eligible for being indexed and ranked by Google.
If you have designed your website before you read the Google Webmasters Guidelines, you have to take a look at it now and check if your website is designed and promoted according to it or not. If not, you have to make the necessary changes as soon as possible.
I believe the most important advice you can find in the Google Webmasters Guidelines is:
Make pages for users, not for search engines.
When your website has some problems like having more than one hundred links in a page or having too big pages and problems like that, it is possible that Google rank your website normally but when you design your website for search engines and not for users, Google and also other search engines discover it easily and will ban or penalize your website.
So this is the most important thing you have to consider. Having duplicated content, too many keywords in the pages, repeating the keywords, having hidden texts and links, cloaking and over-optimization of the pages, make Google realized that you have designed your website for search engines not for giving information to the visitors.
Having original, unique and distinct content is the most important thing for Google. Google hates duplicated contents. So try to have your original and distinct content in your websites and always add more new pages and fresh content to your them.
When you made sure that your website is designed according to the Google Webmasters Guidelines, you have to promote your website. It is explained at the first section of the Google Webmasters Guidelines: “When your site is ready”
Link popularity is one of the most important factors. According to Google, you have to have other relevant websites to link to your website. The best to do that is having good and quality content, products and services that make other webmasters to link to your website. This is the best way to improve your website link popularity.
Improving the link popularity as one of the most important factors is what that makes many webmasters and black-hat SEOs to use some tricks to improve the websites link popularity. Submitting to FFA sites, participating in link schemes and excessive link exchanging are some of these tricks. As I explained at the beginning of this article, it is a long time that these tricks don’t work. They can just easily result in your website penalization or banning. So don’t even think about them.
According to Google, you can submit your websites to good directories like Yahoo and DMOZ. There are also a few other directories that you can try but do not waste your time and money for submitting your websites to all other web directories.
In addition to having good content that attracts other websites links, you can improve your website link popularity by participating in forums and article marketing.
You really don’t have to submit your websites to search engines. Do not pay any money for this. Search engines crawlers find your websites through the incoming links.
Keep on your good work:
- Keep on adding more new content, products, services and information to your website and update the old information from time to time.
- Keep in touch with other webmasters in your niche and ask them to link to your website.
- Remain active in the online forums and communities and let others know you and your website.
You have to keep on these activities for several months until you see the result. It depends on you, the way you work and the competition.
If you like Google, the biggest creature of the cyber world, to send free traffic to your websites, you have to design and promote your them according to Google guidelines. You should keep on this for a while and you will see the good result.