Category Archives: Online Marketing

What Is Direct Media Advertising

An advertising medium is a vehicle for carrying some form of sales message to potential buyers. Newspapers, magazines, farm papers, technical and trade publications, foreign language papers, programs, directories, and college publications arc classed as indirect advertising media because they arc not published primarily and solely to carry the sales message of the advertiser. Letters, catalogs, booklets, house organs, etc. are prepared and distributed for the sole purpose of exploiting the wares of a single advertiser and, for this reason, are referred to as direct media.

Because most direct media are distributed by mail, direct advertising often is referred to as “direct mail” or “direct by mail” advertising. As a matter of fact, it may be distributed, by hand, from door to door, or over the counter of a store, as a package insert.

The use of the word “mail” in connection with direct advertising has led many people to confuse it with mail-order advertising. There is no connection. Mail-order advertising may or may not go to the prospect through the mail, but it always seeks to bring the customer’s order or inquiry back through the mail. It may be presented to the prospect in a newspaper or magazine as well as through a letter, booklet, or catalog. Conversely, many large business institutions, selling their products through re tail stores exclusively, invest hundreds of thousands of dollars annually in direct advertising.

Advantages of Direct Media Advertising

Direct advertising, utilizing the postal system, has many advantages over indirect advertising, under certain conditions. It has also its very definite limitations. It is not, in most marketing situations, a substitute for either personal selling or indirect advertising. Most advertisers use it to supplement these other two forces. Its basic advantage is selectivity. The user of direct advertising can reach exactly whom he wants at the exact time he wants to reach them. He controls the quality and quantity of the advertising units distributed, and the date on which they shall go into the mails. He can control the expense of his campaign by limiting the territory covered or the number of prospects approached. He is able also to guard trade information, and to personalize his message to appeal to a particular community or to a particular class of people.

The use of direct advertising allows the advertiser to capitalize special sales opportunities, or to “warm up” small blocks of’ territory as slowly or as rapidly as is required to prevent the printed sales message from losing its effectiveness before salesmen can follow it up. Direct advertising may be selected be cause it affords greater protection of trade information. Special price appeals may be made with less danger of stirring up competitors. Patents, new types of machines, or new patterns in fabric must be explained fully in order to sell the product, but the advertiser may wish, for some reason, to make his announcement to only a limited number of prospective buyers, rather than to broadcast his appeal. The advantages of such an “underground” campaign are well appreciated by practical advertisers. Again, direct advertising permits of a fuller description of a product than can be given in a magazine or newspaper advertisement, and without prohibitive investment in space.

Using Direct Media To Supplement Sales Work

Direct media may be used to solicit orders from prospects, as demonstrated by the large mail-order houses. They may be employed also to supplement the work of salesmen, to move goods in a retail store, and to teach the retailer or agent how to work more efficiently. They are often used to introduce a new specialty or a new policy.

When direct advertising is used to supplement the work of salesmen, it can perform two very important functions. Sent out before the salesman calls, it familiarizes the prospect with the organization and product, and enables the personal representative to devote more time to closing sales. It also is effective as a follow-up, when the salesman is unable to close the order at the time of his call, as it can pound home the strong points about the product or service and hold the prospect’s interest until the salesman’s next visit. Such advertising often prevents a competitive salesman from getting the business from a prospect who was only partly sold in the first sales inter view.

Some companies are using direct advertising effectively between the calls of their salesmen. If a house has many dealers, frequent calls by salesmen will run into considerable expense. The use of letters, at frequent intervals, supplements the calls of salesmen, and enables the house to keep in close touch with the distributors, at much lower expense. An interesting illustration of this n both as the principal means of appeal and as supplementary to space advertising, is found in the real estate business in New York City. With the erection of scores of expensive buildings each year for residence and business, the advertising agencies specializing in this field have turned to direct mail advertising. Presentation books, costing as much as two and three dollars apiece, telling the story of the building and showing the plans of the apartments, are not at all uncommon. Naturally, the number of such books in any direct mail campaign is limited.

When a proposition justifies the use of such pretentious material, it is because the number of possible buyers is small. It is safe to say that, in this one field alone, a yearly expenditure running into millions of dollars is made and justified by the results in business secured.

Package Inserts And “Over-The-Counter” Literature

Not all direct advertising is sent through the mail. A valuable form of direct advertising medium that has been used extensively during recent years is the package insert, which has a variety of uses. It may be informative, as the Three-in-One Oil booklet, which acquaints the buyer with the oil’s numerous uses. The National Biscuit Company’s inserts make the package of one product the medium for carrying the advertisement of another product of the same family. A number of companies inclose coupons that are exchangeable for “gifts.”

Package inserts have also been used as direct media in a cooperative advertising campaign. The makers of certain brands of silk hosiery and lingerie insert a memo in each package recommending a certain washing powder or soap for use in laundering the articles, and the soap manufacturer, in turn, gives publicity to the hosiery and lingerie manufacturers who endorse the use of his soap. The chief advantage of the package insert is the great probability that the message will get attention.

Besides employing the package insert, many advertisers provide their dealers with literature in the form of cards, folders, booklets, etc., for distribution over the counter. This is an excellent way of getting a story of the product and its uses into the hands of prospects. Such direct advertising gives the prospective purchaser a better knowledge of the product and goes a long way toward helping the dealer make sales.

In many instances, this “over-the-counter” literature may simply serve to awaken interest in a product that the dealer does not carry in stock. A manufacturer of garden tools may have rakes, hoes, and smaller garden implements on sale at hardware, house-furnishing, and department stores. This same manufacturer may produce motor lawn mowers and lawn rollers which these dealers do not carry in stock. Booklets and folders of these products are placed on the counters of the dealers who handle the smaller units, and the purchaser may order the larger products direct from the manufacturer or through the dealer. In the former case, the dealer is generally credited with the sale.

Analysis of the List

An analysis of an advertiser’s requirements will result in the compilation of a mailing list of practically 100% desirable prospects, calculated in every detail to cover the advertiser’s needs completely and economically. When it is considered that every name on the mailing list costs the advertiser two cents or more per mailing, it is evident that it is economy to use a list backed by analysis, rather than an old list compiled in an office by inexperienced help.

Through the process of elimination or segregation, it is possible to reduce the number of names on the list, to cut off certain lines of business, to add others, to place restrictions, etc.

Mailing lists should be revised frequently, not only from the mail matter returned from each mailing, but from salesmen’s reports, correspondence, and trade information. Frequently this checking will show that an entirely new channel of business exists, hitherto unsuspected.

Maintaining a List of Your Customers

Every business house should maintain a list of active and inactive customers. These lists should be checked frequently. The customer is a human individual. Competition, personal friends, and other factors are ever in his path to divert him from you. If you have his goodwill and he knows that his business is appreciated and respected, he is less amenable to their approaches.

Several authoritative investigations enable us to show what happens to 100 customers who no longer trade with any given retail merchant:

  • 68 drift away because of store indifference towards them
  • 9 buy elsewhere because of price inducement or better service
  • 3 move to parts unknown or to more convenient shopping places
  • 14 have unadjusted grievances and take their business elsewhere
  • 5 are influenced by friends to shop at their favorite stores
  • 1 is either dead or unaccounted for

Many of these losses are preventable, and the persons can be retained as customers if the proper effort is put forth. The customer on the books of a certain men’s clothing store is worth $85 a year in gross sales; the customer on the books of a certain department store is worth $362 a year; the customer on the books of a certain cloak and suit store handling other specialities for women is worth $236 a year; the customer on the books of a certain shoe store is worth from $35 to $68 a year, depending upon the size of the customer’s family; the customer on the books of a certain furniture store is worth $87 a year, after he has furnished his home.

What would a business do if during every year, it lost 25-40% of its old customers, while it gained only 15-25% of new trade? Retrogress, of course, and if that same firm faced the necessity of securing 25-40% of new business each year, it would find advertising much too costly a proposition.

A few purposes for which lists may be used profit ably are the following:

(a) To reach all dealers in a given territory

(b) To reach customers and solicit orders direct, or through dealers

(c) To do missionary work in advance of salesmen

(d) To sell direct to given groups of prospects as a means of stimulating demand for dealers

(e) To establish quotas

(f) To route salesmen so that ground can be covered quickly

(g) To circularize in local dealer cooperation campaigns

(h) To protect advertisers through rating classifications

Because of the poor direct mail methods frequently employed, and improper selection of mailing lists, thousands of dollars are wasted annually, the greater part of which could be made profitable if only the mailing list were prepared with some accurate idea of its specific application to the business.

Directing the Material

In an investigation covering several months, it was found that 52% of the mail received at the Chicago Post Office bore no street address. According to postal rules and regulations, insufficiently addressed first-class mail gets “directory service” and is delivered; “metered” mail, both first and third class, is returned; while regular third-class mail goes into the discard. It is, of course, essential that every direct mail advertiser familiarize himself thoroughly with the various regulations of the postal authorities. These may be obtained by subscribing through any post office for the Postal Guide.

It pays to be sure that the street address appears on your direct advertising to insure its delivery. When addressing material to an individual in the main office of a large corporation, where the street address may not be required, such as the Standard Oil Company of New York, the name of the individual and the name of the company should be given; if it is a branch office, the street address should also appear.

The mailing pieces should be addressed exactly as the names appear on the list. For instance, do not direct a piece to J. A. Billings if the name on the list is Jeremiah A. Billings, or J. Ansleigh Billings.

The small amount of care required in watching for errors in names, when addressing, is more than paid for by the additional assurance of delivery when names and addresses are correct.

Keeping Record of Names

One method is to file all cards alphabetically, distinguishing the different classifications by metallic index tabs. Using cards of different colors is another good method of subdividing a file, and this method may be used in coordination with the index tabs. The practice of using a single, subdivided file is good especially where all cards are checked periodically against directories, rating books, or other alphabetical sources.

It is an individual problem whether to file these cards alphabetically by the individual or firm name; geographically, by post office address; or territorially, by county or some other division. Some houses file them according to some special advertising campaign, as “Furniture Sale,” “China Sale,” or chronologically, as the seed men file their records.

Testing the List

Before launching the complete campaign, experienced advertisers have found it profitable to test the list. A trial mailing will often serve as an advance analysis of the possible success of the campaign. For example, you may have a circular “form” letter which you think will bring replies. You intend to send this letter to every bank in the United States. Why not pick a half- dozen names at random from every state in the Union, mail out around 300 pieces, and ascertain definitely what percentage of replies you get? You may get thirty replies— percent—which would seem very good at first glance. But if you analyze these replies further you may find that they come from west of the Mississippi, almost exclusively. In such an event, you may well investigate and find out why the letter did not bring an equal proportion of replies from the rest of the country.

It must be admitted that tests are largely restricted to letters because of their low cost. If an advertiser desires to test a mailing card, folder, or booklet, the test may be made by putting the text material into letter form, and results obtained should enable him to tell how the appeal pulls.

Wherever it is possible, without too great expense, it is desirable to eliminate the “dead wood” from the mailing list. This is especially desirable when a list is to be used for an extended direct-mail effort. The sooner this is done, the sooner the percentage of sales will climb to a reasonable proportion of sales effort.

A western railroad that has a large tourist traffic during the summer sent out a letter, with a post card inclosed, to a list of 2,000 business men. To half of the names on the list, the card was stamped; to the other half, unstamped. It is interesting to note that the stamped card pulled about twice as many returns as the unstamped card, and the variation in the number of replies from different classes of business men is also interesting.

The letter was intended to arouse interest in a vacation trip to Yellowstone Park, and offered additional information upon the return of the card.

Planning the Campaign

After the campaign has been thoroughly and carefully planned, the next step is to determine what ammunition will be used and how it will be fired. That is, determine the number and style of the mailing pieces, and the intervals between mailings. These are, of necessity, individual problems with each advertiser and are regulated by the amount of the appropriation.

It is obvious that an advertiser using a list of 50,000 names could not consider employing the same type of mailing material as the advertiser who is using a 5,000 list, unless the profits from sales would seem to warrant such a huge expenditure as would be necessary in such a case. Furthermore, the duration of the campaign would tend to regulate the character of the material. A campaign of short duration might use expensive material which, if used in a campaign of long duration, would make the cost prohibitive.

While direct-mail advertising cannot be used to make direct sales for all products, it can, in other instances, either produce inquiries or pave the way for the salesmen; it may be used simply to keep alive the interest in the product or the house and thereby retain and increase goodwill; or it may be used solely for getting lists and correcting them. But these purposes are seldom separate and apart. The campaign which produces inquiries usually also creates good will or keeps the interest alive until the salesman can call.

The time between the various pieces of follow-up should be sufficient for the prospect to consider thoroughly each argument set forth—each point needs to be made forcefully without antagonizing him. A hotel manager, anxious to secure the convention of an important organization, so bombarded its officers and the members of its executive committee with daily follow-up material that he lost the convention.

Measuring the Returns

Can strength be gained by the addition of a mailing piece? Just which mailing pieces show a lower cost per inquiry or a lower cost per sale? Questions such as these can only be answered from the record of returns from each mailing. With detailed and accurate records of results obtained, it will be possible to eliminate the mailing pieces that are bringing the smallest returns.

Many national advertisers keep a careful check on their magazine and newspaper advertising and, when a specific piece of copy shows more “pulling power” than other pieces in the campaign, it is used over and over again. The same procedure is applicable to direct advertising. When any particular mailing piece brings greater response than others in a series, it is a good one for the advertiser to use as a pattern for subsequent material of a similar nature.

The Element of Timelines

One of the important advantages of direct-mail advertising is that of timeliness. By means of direct media, the manufacturer or dealer can reach the logical prospect at the psychological time. The furniture dealer sends his literature to those whose engagements are announced in the papers, suggesting that he can help furnish the new home; when births are announced, dealers offer baby carriages, infants’ wear, and cribs. Experience shows that direct-advertising appeals may be timed as to hour, day, month, and the season of delivery, as well as to the event. When a time appeal is attempted, depending for its success on the clay or hour of delivery, it is necessary to secure the close cooperation of the post office department. But planning a campaign to reach the prospect during a certain month or at the happening of a certain event, such as initiation, marriage, graduation, etc., is comparatively simple and easily accomplished.

Timing the appeal by the event is used principally by retailers. Manufacturers, usually located at a distance, find it impossible to make their appeals coincide with the events unless they are known with sufficient definiteness to warrant planning far ahead. Christmas and vacation periods are examples of occasions which offer a ready opportunity for timing appeals.

Many national advertisers are making use of the “day” and “week” idea. We have national “Electrical Week,” “Clean-up Week,” “Safety Day,” “Mother’s Day,” and others ad infinitum. All these industrial stimulants provide the dealer with a chance for injecting timeliness into his advertising.

The rapidity with which a direct-advertising campaign can be produced and mailed is a strong point in its favor. An interesting example is given by W. C Clifford in, “Building Your Business by Mail.” A wholesaler received word early one afternoon of the reduction in price of a constantly used staple article. That same afternoon, he prepared and mailed 1,200 postal cards notifying the dealers of a special offer on this article. Ten days later, the competitors of the wholesaler became aware of the situation and reduced their prices. Had this wholesaler turned to the newspapers or trade papers in order to announce the price reduction, at least a day or two, or perhaps a week or more, would have gone by before the advertising appeared.

The Basics of Buying Business Leads

Buying Business Leads that Are Sure to Boost Sales & Make It Grow

“Do you know of anyone else who might also like this product?” I bet you were expecting this question to be asked.

Despite the fact many would rather not attend them, home product or service “parties” have greatly attributed to the sales and growth of many companies. Still in business today are such sellers as Avon, Mary Kay, Tupperware, along with a host of like “party givers.”

Asking the question in the opening of this article has two positive effects: (1) it avoids the need to make cold calls. (“Hello Mr. Jones, I was referred to you by Mary Ann who feels this product will benefit you….) and (2) these so called “parties” lead to more prospective names and numbers to contact.

Likewise, an entrepreneur who has developed a great skin care product would do just about anything to get a hold of an Avon seller’s personal list of leads.

Once people develop a great list of leads that can turn into a mother-lode of sales, most think of this list as a gold mine. Because it is believed to have many likely-to-be customers, this list is too priceless to sell.

Still, entrepreneurs who want to give their business a jolt may consider buying a list of leads from alternative sources. One who has just launched a website recently may do so to bring in traffic.

How a Business Leads List Differs from an Emails List

What separates a leads list from an emails list? An emails list is simply a list while a business leads list categorizes consumers by income, homeowner or renter, buying habits, location, sex, number of dependents and many other types of demographics. Finding a leads list that is just right for your enterprise is a challenge.

You can find lists of quality leads if you know where to look. When it comes to leads, no two lists are alike.

To start out, let’s analyze a few different lead sources:

1. Retail Stores: As retailers make sales, they collect customer contact information which they generate into lists of leads to sell to companies in certain industries. For instance, carpentry firms collect leads to sell to heating and plumbing, floor installing, and in-ground swimming pool building enterprises.

2. Companies in the field of health care collect and sell business leads to producers and providers of products and services for the elderly.

3. Since mapping companies are able to resell demographic information as well as homeowner lists, they do so to firms which provide goods and services for farmers and residents in rural communities.

Why Buy Business Leads?

You can be sure that when you buy a list of business leads, those on the list have already shown an interest in the products or services furnished by your enterprise. These consumers have purchased similar items once before and are likely to need products like these again.

Business Considerations Prior to Buying Business Leads

Take a close, hard look at your business before rushing out to buy business leads. Here are some things to keep in mind:

  1. What type of enterprise do you run?
  2. What price range do your products or services fall in?
  3. What would you consider the average age, location, income bracket, and previous buying habits of your typical customer?
  4. What companies compete with yours and what sets you apart from them?
  5. Are you more interested in emailing, calling, or contacting leads in person (or does it matter)?

Should You Buy or Rent Business Leads?

Either buying or renting business leads is expensive. Therefore, you want to be sure that these leads contain a high number of potential customers who can directly benefit from the type of products or services your business offers.

Reasons why you may want to buy business leads:

  • Those on the list were already pre-qualified by lead companies who are reputable.
  • The leads reputable companies provide typically have not been used repeatedly by other companies.
  • Leads from reputable companies abide by anti-spamming (unsolicited email). Also, such lead sellers do not resell information from other companies without their approval.
  • Are the leads offered by this company qualified or unqualified?

How to Target the Right Customers

First of all, you’ll want to be aware of the geographic areas where you customer base is located. Are you willing to travel outside your general area to show them a product or service?

There are numerous companies that sell business leads. Before you are ready to choose one you must consider three things:

  • The nature of your business
  • Products and services it offers
  • Who would benefit from them

So you entered “Business Leads for Sale” into your favorite search engine and it returned 100 listings: now what do you do?

Before choosing a company to buy leads from, check its credibility first. You’ll want to read online reviews, affiliations or complaints from the Better Business Bureau, and references from businesses. Second, you’ll want to find out how long they’ve been in business. Once you find these things out you can narrow down your list of possibilities.

  • Find websites that offer FAQs and tips on “buying business leads.” Is their information helpful? Is there lead tracking software available to test performance with? Can you get free trials?
  • Find and review comments customers have left about the company either on its site or elsewhere online.
  • Get statistics on leads whenever possible. This includes the grading of leads as done by the lead sales company. They may do this by offering price breaks on either leads that have had great sales success or unqualified leads.
  • Are you able to select your business’ client base leads according to demographics you choose or are there only generalized lead packages available? Whichever you settle for will mean a difference in performance.

Business Leads at No Cost

Still, another possibility of getting leads is through free business leads.

Even though the leads are free there is one catch: What do these lead companies want you to do in order to get them? Otherwise, the manner in obtaining them is very much the same.

For one thing, they may require you to click on “member sites.”

Another thing, they may ask you to buy “trial” products. As you go on their site they’ll ask you to “Simply pick XX (# of) products of your choice, sign up and purchase them. You have 30 days to cancel. You will still receive credit for free business leads just for trying our products.”

When Buying Business Leads Remember:

  • Closely define your business, its products or services, and its typical customer.
  • Know your competitors and where they are.
  • How do you choose to contact customers?
  • Are the leads offered by the lead sales company qualified or unqualified?
  • Can you choose leads from the lead company according to demographics?
  • Is the lead sales company a reputable one?
  • Are you able to try the lead company’s service and/or software?
  • Performance tracking is a plus. This enables you to measure sales results.
  • Look for a FAQs page with guidance, helpful articles, reports, and legitimate contact information from the leads company.
  • Before accepting free leads, find out what these companies require from you upfront.

Use Business Leads to Jump Start Your Company

No matter what type of business you run, you will want to consider business leads. This helps your business get off the ground and even improves the performance of an existing business. Leads can possibly generate more sales than any other form of advertising.

Do You Have A Proper Understanding About Public Relations?

Do you desire a more challenging job? Would you like one that is highly rewarding? What about a job that is likely to be in demand for years to come? Imagine for a moment that you are hired by some prominent figure or firm to represent their public image to sectors of the population that are related with them in some way.

Are you a member of a particular organization that you would like to promote to the public? How would you feel speaking in front of a group of people and informing them about it? Would it make you proud to know that you’ve made a positive change in your community or country? Do you like communicating via social media? If this sounds like your cup of tea then you may want to consider a career in public relations.

What is PR?

From an academic standpoint, public relations (PR) is the management of communications between an organization and the public. Public relations deals with two entities: the public relations person whom represents a company’s image and its related publics. PR people not only represent a business, but also those whom represent its persona such as an individual, a celebrity, or other famous figure.

Important aspects of PR include mainstreaming, social media, and if there’s a crisis, the people impacted by it. Effective PR necessitates expressing passion about the company or entity you represent and doing so in a way to attract people to it and boost its image. Public relations people not only represent organizations but other entities as schools, churches, clubs, fund raisers, agencies, causes, etc.

PR In the Business World

Quite often PR is used synonymously to marketing or advertising or even thought of as the “evil stepchild” to journalism. People often think of PR managers as deceptive liars, but is that really true? While there are some PR people who abuse their power, not everyone in it intends to lie or brag up the entity they represent as something it really isn’t.

Is PR advertising? Not exactly! There is a major difference between the two. Advertising expresses the quality of a business’s goods or services blindly to the entire public in hopes of seeking out interested individuals. On the other hand, PR focuses only on those that can benefit from its goods or services. Like advertising, PR is not spam. Instead of randomly aiming at the public as a whole. PR strives to target a business’s audience. Even those who might in some way be adversely affected by the company, for example, nearby residents whom must tolerate noises and pollution caused by a plant represented by a PR person are part of its target.

PR focuses on all bodies that might be affected by a particular entity as:

  • employees
  • government
  • non-profit community
  • local/regional international community
  • media
  • partners, sponsors, and vendors
  • industrial competition/peers
  • consumers/clients
  • shareholders/board of directors

Not only are you contacting most or all of the above parties, you are also building a relationship with them. Hence, you’re not mass emailing people you don’t know, but rather communicating directly with those you need to target. Following are some good practices you will want to abide by as you build public relations:

  • Segment and market, do not mass mail random groups of people. Become acquainted with the public and hold appropriate conversations with them.
  • Be transparent about your goods or services. This means you must be willing to share circumstances you or other people have experienced relevant to your business and ways their problems can be remedied by your business.
  • Give before you receive. In order to win someone’s business, being willing to give something up front without asking for anything in return will greatly help. For example, if your company produces health foods, let people sample your nutrition bars or if your business happens to some type of recreational activity as a bowling alley, give people a coupon for free games.
  • Have an open door policy. If potential customers have questions or concerns, enable them to get in contact with you somehow. For example, if you have a toll-free 1-800 number for a support department or you are willing to allow prospects to stop in at your office for a chat, they know they can reach you and are free to give you positive or negative feedback.
  • Communicate consistently, but do so with variety. For example, businesses may have weekly fliers or monthly newsletters. Say if you send out fliers to your prospects, don’t make each month’s flier exactly the same. You shouldn’t be totally predictable. To “shake things up”, in addition to your newsletter, you can send them a video or podcast about your company.

PR Resources Needed to Promote Your Business

Not only will you need to interact with the relevant publics, you will need to implement some tools that will enable people to remember your business and keep them coming back. Likewise, you must establish a brand, something the public will remember your entity by.

Following are some of the tools and resources that will help others discover you:

  • Email address: It is crucial that you have a quick and easy way for prospect customers and all other interested parties to contact you. Of course, this email should be strictly for your business. Encourage those you come in contact with to join your email list.
  • News release: Whatever material events are happening in your company that have a great impact on your publics, you’ll want to include them in your newsletter. Say for example, if you’re working on a new product or have found a way to improve your service, you’ll want to disclose that. Having a press release is also helpful, but if you do, insert content that has a news hook to it.
  • Website/blog: Though a website isn’t compulsory it is a big help. Also, having a blog or social media page will enable people to find you online. Social media sites as Facebook and Twitter will ensure a greater amount of contact since these are popular.
  • Online videos: There is no better way to present something online than doing it through a video. Pages of text, even if accompanied by pictures, can be boring unless perhaps the content is extremely well written. Sites like YouTube and Vimeo are great venues for posting videos.
  • Podcasts: By having your own radio station online, this can help promote your business. Rather than just yourself on the station, find someone who can help you conduct an interview. One great site to build your own radio station is through BlogTalkRadio.com.

The more methods you, the more effective you can communicate. Also, you’ll want to keep your method of communication consistent. For example putting out a newsletter on the same day of each month, posting a video once a week, say like every Wednesday, and updating your social media page daily or weekly helps enables your audience to know when to expect news from your business. Using a written calendar can help you do that.

PR In Conclusion

So why is working in public relations such a hot career? Consider some basic facts as:

  • US News names PR as one of the best careers to get into between now and 2020. It is one of the fastest growing fields and thus invites a lot of opportunity.
  • The Bureau of Labor projects that between 2010 and 2020 there will be a 22.5% growth in the PR Specialist occupation.
  • You get to work with causes and people you care about to influence culture and society.

By pursuing a career in PR, you know you can easily find a job just about anywhere? Since there are an unlimited number of subjects or areas you can support, you’re not very likely to be adversely affected by competition. Once you determine your true niche, find some organizations that relate to it and become employed by one.

PR is not only limited to business in the US, but is done globally. You can represent entities as sports teams, Disney World, the Red Cross, or for an organization that ships food and toiletries to states or countries recently affected by a natural disaster. The choice is yours and the options are unlimited. Just find some type of need or purpose that you would like to fulfill and pursue it. If there’s a message you would like to convey to a specific public (like the dangers of texting while driving) you can spread it around.

The First Steps to Sell Your Products or Services Online

I published an article here on July 15th. It was about running an online business. In that article, I talked about the different conditions one can have to run an online business. One of the conditions is when you have a product to see online. In this article, I am going to assume that you already have a product or service that can be promoted and sold online. What are the first steps you have to take to sell your product or service online?

The first question is that can you promote any kind of product online?

The answer is yes. It doesn’t matter what kind of products you have. You can promote them online. The Internet helps you find customers. In fact, it helps the customers find you.

You can be a writer who has written some books. You can either sell the hard copy or create digital copies of your books and sell them through the Internet. You can be a car dealer, a real estate agent, a singer, a tailor, a… . Whatever your product or service is, it can be offered online too.

Therefore, I don’t care what product you have. I tell you how to promote it online.

There are two kinds of products and services. One group is the products or services that have to be offered locally. For example, you are a real estate agent in Chicago. Your service can only be offered to that city. The second group is the products or services that can be offered worldwide. For example, you are a SEO (search engine optimizer), you are a writer and you have some e-books that can be sold and downloaded online.

There are several common things between these two groups that you have to do to promote them online. However, there are several extra things that you have to do when your product or service is offered locally.

I will have some separate articles for those who have a local product or service. In this article, we talk a little about the common things that you have to do for both groups.

Here is the first steps you have to take to start selling your products online:

1. Create a Website:

The first and most important thing you have to do to promote your product online, is designing a website. You have to register a domain first and buy a hosting. You can register a domain for $10 and a hosting package for $50 per years. That is enough for the beginning. As your website will not have a lot of traffic at the beginning or the first year, then a primary hosting package is enough. Later, when your website grows and attracts a lot of traffic, you can even have a dedicated server for your site.

Some people pay a lot of money to web designers and developers. This is wrong. You don’t have to spend a dime on this. After registering the domain and buying the hosting, you can launch the website in less than few minutes. Nowadays, all hosting packages come with ready-made platforms like WordPress, that can be installed from your hosting control panel, within a few minutes. These platforms come with several free themes or templates that can be activated after the installation.

It is as easy as that. You can run your site within few minutes.

After launching your site, you have to promote it and build the traffic. A zero kilometer site has no traffic, because nobody knows it and it is not ranked in any search engine. These are the things you have to do after creating your site:

  1. Add content to your site. You have to create several pages talking about your product, its features, pricing, and… . The content has to be unique. I mean you can not copy the texts from the other sites and paste it to your site, otherwise your site will never get ranked on the search engines. You can have a blog in your site, and publish articles about your products and services. The whole site can be a blog by itself too. When you install the WordPress platform on your site, you will have a weblog or blog indeed.
  2. Optimize your website pages for the search engines. You have to know the related keywords and key phrases related to your products or services, and then you optimize your website or weblog pages and articles for those key phrases. This helps your site to get ranked and receive free organic traffic from the search engines. Be careful not to over-optimize your site, otherwise it will be penalized or even banned by the search engines like Google.

2. Create a FaceBook Page:

Social media marketing is very important. You can receive a lot of free traffic from the social media sites like FaceBook. You can create a “page” for your site or product, and ask people to “like” it. Then you can post to your page and inform people about your products, weblog recent posts and… .

3. Create a YouTube Channel:

YouTube is the most famous social media site with some special and different features. Yes, YouTube is indeed a social media site, not a video directory. You can receive a lot of free traffic from YouTube too. You should create a channel in YouTube, create videos, and upload them to your channel. You can optimize the video page, so that it will receive from the search engines and also the YouTube search itself.

4. Run an Affiliate Program for Your Product or Service:

You can pay commissions to those who refer people to your site and generate sales. This is not too hard to do at all. If you have a digital product, you can run your affiliate program through ClickBank in less than a day. ClickBank will take care of everything, the pay checks, commission and… and you only collect your money.

Running an affiliate program helps your product or website to be promoted by hundreds or thousands of bloggers and webmasters.

5. Free Advertising:

  1. Guest Blogging:

    Currently, this is one of the best and most effective free advertising method. Whatever your product or service is, you should find some niche blogs, communicate and come to an agreement with the owner to publish some articles. You can place a link to your site/blog from your article, and so, you will receive a lot of free traffic, as well as one way links that are important for your blog search engine ranking. Of course, it seems those links are not as effective as they were used to be for your search engine ranking, but guest blogging is still a good way to promote your site/blog for free.

  2. Article Advertising:

    There are too many article directories. You can write articles and submit them to those article directories. You will link to your site/blog from your articles, so that you will receive clicks from your articles. You can choose a few of the most popular article directories that can drive traffic to your site/blog. Don’t waste your time with the other directories.You have to write unique articles that are properly optimized for the related key phrases, so that they get ranked by the search engines.

There are some other free advertising methods, but the above two methods are the best.

6. Paid Advertising:

There are several paid advertising methods that you can use:

  1. Pay Per Click Advertising:
    You can use this method to promote your site and product. Google Adwords is the most famous pay per click advertising method. However, it is too expensive. Before using the pay per click advertising, you have to make sure that it will be profitable for you. You can spend thousands of dollars on pay per click advertising without having any sales. So be careful.You can use the other pay per click advertising services like FaceBook. It is much cheaper, but it is not as targeted as Google Adwords, which means its conversion rate (the number of visitors that turn to customers) is very low.
  2. Paid Directory Submission:
    It was used to work in the past, but not anymore. So don’t waste your money on it.
  3. Banner and Text Link Advertising:
    This one is a good advertising method, however you have to find a suitable website, blog, or discussion board to advertise. You can not do it on any website. It has to be from the same niche. For example, if you are a programmer, and so your product is a PHP script, or a software, then you should advertise on programming related sites, blogs, and discussion boards.
  4. Press Release:
    That is another why that not only generates links to your site/blog which is important for your search engine ranking, it can also generate traffic too. I have tried this method long time ago, but I believe it is not that effective anymore.

That was some general tips about taking the first steps to promote and sell your products and services online. So take the first step now, and register a domain and buy a hosting package for your site. This is the most important step.

How to Build Brand Awareness with Display Advertising?

Online display advertising is a very effective way of drawing traffic to your blog or site and letting the people know about your brand; three main types of online display advertisement are: Banner, Tower and Island. Each of these three types then has different sizes, styles and formats. The success of an online display advertisement is much of dependent on how many times the ad has been clicked and how many times it has been displayed. Yeah, if the visitor could not get to click the ad, at least, it would leave an impression on his mind.

Now that you know display advertisement plays a very important role in creating the awareness of your brand, you would like to know what line of action if followed would let you make the most of it. Here are the few tips to draw more traffic to your site, get more clicks and thus get successful in your brand recognition campaign.

Tip #1: Narrow your audience

The very first and foremost thing to do is to identify the audience you are going to target; identifying the audience involves knowing your audience’s background, their interests and their geographical and financial constraints.

One of the main reasons behind the failure of a well-designed ad is that little or no investment is made in the audience analysis. You can’t just put your ads on a web page without studying the audience to that page. Advertising expensive clothing to an audience that cannot afford it would be useless.

Invest in knowing where to find your audience as much as you are investing in building better marketing content. Take the help of those having good understanding of audience targeting and update your strategy based on the feedback you receive from audiences belonging to different backgrounds and classes.

Tip #2: Be original

On the same web page, your ad will be competing with many others of same kind, the more eye-catching and unique it would be, the more would be the chances that the visitor would prefer your ad over the others.

Do not underestimate the value of originality, study the ads created by your competitors and use your creativity to come up with something that’s different and at the same time more captivating.

Tip #3: Use visually compelling design

Your design should be visually compelling and conveying its purpose in a clear and concise manner. Neither stuff your ads with graphics nor avoid them wholly; you may include images and graphics related to the services and products your brand offers, if need be. Look at the ads created by successful online brands from the perspective of a prospect; this would really help you understand what should be there in your ad and what not.

One more thing, in your ad, emphasis should be laid on benefits instead of the features of the product or service. If the visitor would be really interested in the features of the product, he would make his search for the details; primary purpose is to convey the benefit he’s going to enjoy using your product.

Tip #4: Draw your customer in with an effective call to action

“Sign-up for a free trial”, “Get it now”, “Download now”, that’s how customer’s attention is drawn; call-to-action is a persuasive statement that uses action verbs and tells the customer what to do. The customer will spend very short time scanning through all the ads on the web page of his interest, you will need to make an effective call to action in your ad to stand a chance in the crowd of advertisements.

Use large, easy-to-read fonts and eye catching font colors in your ads.

Tip #5: Maintain consistency between the display ad and the landing page

Use the same call to action language on the landing page as you have used in the advertisement. This would assure language continuity, add to the comfort of the visitor interested in your product or service and would help increase the chances that the customer would follow through conversion. The landing page should give the same feeling; it should contain the same message and should have the looks matching that of the ad that compelled your customer to click at the very first place.

You know the location of the person who has clicked on your ad, you know it as well whether he’s new to your site or is a regular visitor and now that he has clicked on an ad related to people of specific age and area of interest, you have also got a vague idea of what are the interests and hobbies of your customer. Exploit the information you know about your visitor to your advantage and use intelligent targeting methods to increase relevance of the content on the landing page.

Tip #6: Keep track of how effective your efforts have been in boosting your sales

Lead management is the appropriate term to use; the term’s used to describe methods and techniques designed to facilitate the connection between a business’s advertisement and the response made by customers to that advertisement. Many softwares and online applications (like whos.amung.us) would help you keep track of the clicks and views made by the people on your advertisements.

Keeping track of the activity on your site would help you know how effective your advertising strategy has been and which areas need to be improved or require special attention.

These were just a few of many tips that could help you build your brand’s awareness with display ads, there are many others. The article’s purpose was to show you a direction to follow; otherwise, each of the tips given here is in itself a topic of the same length as is this article.

Choose a Good Product to Sell Online

I think at least 98% of people who work online have no product and make money just by promoting others products. This is one of the best advantages of internet that makes us able to promote others products and earn commission, but you should know what products are better for selling online otherwise you will waste your time and money.

What Products Are Good to Sell Online?

When you want to promote others’ products, you should not fall in love with any special product that does not make reasonable money for you, because you have to spend your time and money to promote and sell a product and so you should choose a profitable product, not a product that you personally like to promote. On the other word, you should promote products that

  1. have a higher demand
  2. have a lower competition
  3. are not too expensive
  4. are not too cheap
  5. have a reasonable commission percentage
  6. have a high conversion rate

A product that has a high demand, should be more competitive but it has a higher conversion rate. When a product has a great demand but it is too competitive, you should forget about it.

Sometime it seems you’d better to find a product that has a lower demand and so lower competition. This can work much better than promoting a product that has a high demand and so high competition. It works when you choose many of these products and promote them at the same time. When a product is less competitive, you have to spend less time and money to promote it. For example if you use pay per click search engines to promote the product, when it is a high competitive one, you have to pay more for each click.

Competition is so important and becomes more and more everyday. So I suggest beginners to choose less competitive products to promote.

Too expensive products are not good to promote because they have a low demand and people become realized to order them so hard. So you have to advertise a lot and spend lots of time and money to find a few customers.

What Are The Best Places To Find Good Products For Selling Online?

For digital products like e-books, ClickBank is the best place. Products are sorted on ClickBank marketplace according to their popularity. So ClickBank already tells you which product has the highest conversion rate and demand. ClickBank has more than 11,000 digital products. Digital products are information. Information is the most common product over the world wide web and is what people look and pay for it a lot.

For other products, LinkShare and Commissions Junction are the best places. These websites have thousands of different products and they also give you some tools like different size banners for each product.

Amazon is another place where you can find millions of products, specially books, to sell online.

Update Your LinkedIn Profile and See Traffic Improve on Your Blog

Whether it is about selling, buying, or looking for some kind of employment online, whatever it is, one thing is certain, that we are all looking for organic traffic to find us, our sites, blogs, and get people to use our products and services.

We use all sorts of vehicles to market ourselves; our blogs; websites; and forums. Most of us start with organically optimizing our sites to DIY marketing campaigns, to hiring people to do it for us; to creating and putting up videos, to undertaking paid ad campaigns. In short, we leave no stone unturned to enjoy our share of sun. I forgot to mention the social media amidst all this chaos, that’s one big noise we don’t forget being part of.

There is so much noise out there, so much competition, and so little time to keep up with everything. As we know the rules of the game on the net keep on changing; and we are expected to keep up with and apply only what’s latest and what will work.

Amidst this `new, updated, current’ chanting we conveniently forget about the old classic evergreen methods and boards. One such platform is LinkedIn. How many of us seriously think about exploring the possibilities that may be lying hidden over there? Not that we are not aware that its one place that means business and serious networking.

I happened to find LinkedIn results in my searches a few months ago and since then I have been after the medium; observing it from every possible angle; from far and near. Its awesome and has grown over the years; and when I say grown I don’t mean number of users; I mean the kind of content that I am finding on it was not there until a few years ago; the kind of conversation and discussions that are happening over there have to be seen to be believed.

The big question is if so many people are out there sharing their needs and expertise so honestly and openly why can’t we identify our costumers and direct them to our site? Yes we can, provided we do not take LinkedIn lightly and accept that it works.

I am sure most of us reading this page have an account in LinkedIn where half-heartedly crafted resume may be lying unattended for a while. This shows how serious we are about the medium. However it’s never too late for a positive change. Rectifying a mistake takes very little time, its only realisation that takes long to arrive.

Anyway so here we are fixing the flaws – first of all re-work on your resume and make it sound and read better; you should feel good about yourself after reading it.

Once you are done with it, start networking with the right kind of people. On the side start becoming part of relevant groups. You should also make it a habit of updating your account and status frequently.

If you are feeling in control you should also start your own target group. This is a critical step that helps you build a network of people within the platform. You can find innovating ways to network with people and add new, plus keep in touch with everyone by sending them helpful links regularly.

This gives an impression that you are an active professional on a look out for and sharing interesting stuff. Even if people don’t read everything you send they will know who you are; make sure you project a no-nonsense image and send only relevant high quality stuff.

In your profile when it comes to mentioning our site or blog always use an optimized text for it; it’s better than going generic and therefore bland or repetitive. If its call to action anchors text it should read well and sound compelling. Its called customizing your links. Don’t forget to add blog plug-in to your profile which will help your latest articles or additions to show on them. This link will give one more reason for people in your group to visit your site or blog.

God knows for how long and since when you might be ignoring LinkedIn, please wake up and do something about it and see how things change for you. I have got my biggest connections and most authentic business projects via LinkedIn.

People who approached me by seeing my profile on LinkedIn were so focused on getting their work done, that there was hardly any exchange of communication required on either of our parts. Even when my profile was imperfect people approached me, and when several of them in a row did it got me thinking and I went all out to explore the platform. It’s a great way to build your profile, business, confidence, and reputation.

Creating Videos that Work and Impact Visitors Mind

 Are You Creating Your Videos Right?

Videos have become an integral part of the new generation internet marketing strategy. They not only help to draw more visitors to the blog or site; but also help to hold them; in this post we will learn to play the game right.

Why Some Videos Work & Others Don’t: Because people behind them may not be focused; may not know how to make an effective video; or may be casual about it and doing it just because they see hundred others around doing it, and not looking at it as their business requirement and something that can bring them traffic and conversions. Their intentions and objectives may be all wrong and out of place.

First thing to consider if you want to start right, then consider hiring professionals to make videos for you; including hiring a Voice Over artists’ services. Final product should be a technically sound video that succeeds in getting the message across effectively and clearly.

Being on the net for long and having applied `tried and tested’ as well as `out of the box’ techniques to promote my own and my client’s businesses online, I have known one thing – the real skill lies in making the technique work in the mind of our costumer. Techniques if you ask me are mere skills that can be acquired by any willing learner. To turn these techniques into magic you got to be a little more understanding of your client’s needs.

Let us simplify it a little more; let us take our core discussion forward; videos as we know are an important internet marketing tool.

Now, there are two elements that go into making of a video which make the final product that will finally bring traffic to your blog – first aspect is technically putting together of the video, which includes mixing voiceover, visuals and scripts with the help of a software; second is getting inside the mind of your potential client with the help of message and hitting it to make an impact.

While first aspect involves techniques, software, and skills; second aspect is about understanding human mind and its need, and thereby creating a video that will make the costumer stop and take notice; listen; and consider visiting the site post watching it.

If you understand this – you can’t Not Succeed. While technique is the job of person who will create the Video, we will discuss about second aspect, how to create a message that is effective and makes a mark in the psyche of its target audience.

Step –I Understand needs and problems of your client: When you create a video for your blog/ product, know what your client is looking for; what problems is he facing; and based on it, offer solutions.

Step – II Pay More Attention to Scripts: While you create Video, pay more attention to the script than visuals. When someone plays the video he/she is paying more attention to the script, visuals are hardly important. This means nothing works like a good script.

You are Best Person to Create a Rough Draft of Script: Don’t accept script that video people have crafted for you. Understand that it’s your business and nobody understands it better than you do. Offer to work on script yourself. Professionals can fine-tune and optimize script later.

Understand Problems of Your Client: If you want to write the script yourself but feel lost, do the following: get answers to these questions from your clients: what’s missing on the page; why wouldn’t they place a purchase order; are they worried about the product in anyway; are they sceptical or confused? If yes, over what; and finally, how can you help? Answers will give you an insight into why costumer is hesitant to buy.

Start Developing Script: Now start developing the script, ensuring customer’s problems are addressed and resolved. The script need not take beyond 2 minutes of visitor’s time. Three is the outer limit.

Opening Slide: Your opening slide as a rule should speak about what your company is about; then subtly start discussing problems an inconveniences that client faces, and tell them how your product can help them to overcome them and how people using it already are benefiting from it.

Language and Tone: Use the same language and refer to the same phrases in your script that people did while conveying their problems to you; tell them this is why you created the product. This will help you to strike a rapport with them; they will identify with you instantly.

Highlight Features of your product; tell them to buy or sign up, assuring them that you will be around if they need help and aren’t one of those fly-by-night guys.

Invite Discussions & Present Happy Users of Product: Invite them to discuss further if they so desire. To end the script use testimonials, proof that people are using it and think it’s a product worth its salt, pain, and price.

Now you understand why I think that video guys’ job is technique oriented? They may very well know how to put things to together; however they may not understand your business or clients or their problems like you do. They will never be able to write a script like you can, they will never be able to talk to people and get insight like you can; plus they may not be willing to give the time that you can as its your business.

So while you hire the firm to make video for you tell them you’d like to help and won’t interfering with their work. Create a video that will work its way through people’s psyche. Something that people can relate to or identify with, and see how it makes your business rock.

If you will make a Video following the above rule, it is bound to work.

How to Promote Your Business with Yelp.com

Little business proprietors often protest against the old method of marketing cannot work any longer (that might or may not be very true) as well as presently there are no latest cost-effective methods to bring people to their shops as well as web sites.

This is totally non-sense. They have never been less costly or better to generate visitors to your own store location or even online property and this particular is actually the proof.

There is a web site known as Yelp.com (I’m not associated by any means with it) which allows regular folks much like me to publish reviews for organizations – from classic shops to zoos as well as almost everything in between.

So if I have already been to ones business I can easily log in to my Yelp account along with looking at it regarding everyone to view it (within the last one fourth of 2011 66 million individuals have visited Yelp).

I do not have to question you for agreement to create about your organization and when I will be unsatisfied with it I’ll allow the entire world be aware of it.

The contrary is additionally correct – if I am pleased as well as individuals that are wondering whether or not to patronize your organization or otherwise read my good review probabilities are they will need to invest their cash with you.

Do you observe how effective it is? It’s just like a megaphone – one individual can construct or ruin your status in some minutes.

How it is feasible?

Google really likes Yelp and when you input a business name within the search engine you will observe together with the title as well as address of one’s business reviews along with positioning a few of them extracted from Yelp.

If I will be searching for a pizza restaurant close to where I do the job because it’s the afternoon meal time as well as I am hungry I’ll be shown five-six places with various ratings. I’ll undoubtedly visit the one with the majority of positive ratings and will not even worry to take a look at normally the one with unfavorable reviews along with low ratings.

Yelp includes a cellular phone application that can be down loaded for free of charge. If I am within an location I’m not sure I want to start the application and also it may display me various business near exactly where I ‘m, dependent on exactly what I am searching for.

Or I could look up the actual name of the cafe I am going to eat and also observe what individuals point out about it. Depending on that I could make a decision in a moment it or not I need to patronize this particular spot.

I am discussing primarily regarding eating places but at Yelp.com one can read opinions as well as review oneself any sort of business.

It seems like business masters tend to be at a mercy of their own clients right now as well as they may be right… somewhat.

Partially because rather of just looking at what their own clients write about them these people can positively take part in the dialog.

The first stage is to declare their listing

If you might be a small business operator you will need to visit to biz.yelp.com as well as click the red-colored option that states Generate Ones Free Account Right now.

The upcoming step is usually to type in the title of your business as well as claim it (one need to generate an account). And then you can communicate with individuals who have analyzed your business.

Say, the vast majority of reviews tend to be negative. Rather of getting protective you might use the suggestions to generate a service or product which people would really like.

And then one can request them again to ones store or even a practice to observe the change regarding them.

When the reviews for your own business are mainly good you could still get in touch with the people who have analyzed it and also give all of them a motivation to come back again as well as bring their own friends along with them.

Give them offer that nobody can get, a great offer they cannot refuse. Whenever they check out ones business asked all of them to write at Yelp regarding their knowledge.

Then their close friends will observe it and also may decide to pay out you a visit too. At a single point it may turn out to be an avalanche which you cannot stop.

So do not waste a moment – visit Yelp.com and also create an account regarding your company.

How to Earn Extra Money by Becoming an Online Marketer

Becoming an online marketer is amongst the hottest of all jobs! If you are an online marketer you can work as an independent consultant; you can work in partnership; in a team or however that you are comfortable – meaning you can pursue it as business or profession or can even take it up as a job and work with an SEO or SEM team by going to the office or working from home. Such vast is the choice!

Your job as on Online Marketer, as the name suggests, is to market products and services online; they can be your own or your client’s. The demand for online marketers is on the rise because competition on the internet is growing at a fast pace; like never before. Hundreds or people are joining the net everyday; with an objective of earning money; and this is adding to the number of people vying for visitors’ attention by the minute. And in this rush to make a place for your product on the world platform is no mean feat. It needs a qualified expert to help a business grow online. Online marketing is an art as well as science; and beyond that it involves commerce in a big way.

If you want to become an online marketer you have to keep certain things in mind. That it is not quick and easy. For some reason people feel everything happens on the net fast; but that’s far from truth. You can exchange communication fast via mail, that’s about it. Beyond that everything takes time. Most people learn the skill while trying to promote their own products via different mediums. And when results start showing their interest in the subject grows and they start learning it step by step.

Some people also join the band wagon because they are given to understand that it is a lucrative opportunity that makes big money for the boys in business (and girls, of course). But if you start with money as a driving force you will never make any money off the profession; because finally marketing is a tough business & to succeed as an online marketer is far from easy. Unless you enjoy the process of promoting a product on the net you will not be able to think any further and as a result get no success. Short time success by luck and lark may show but that will be temporary. So unless you think you are going to enjoy it, don’t take it up.

There are long and short term diploma and advanced courses available on the net for learning online marketing. Then from time to time there are workshops happening on particular aspects of internet marketing which professionals attend to brush up their knowledge and keep abreast of the latest happenings. Depending on the course you are taking (basic or advanced and reputation of the trainer) you will have to pay money to learn the skill. So unless you are familiar with basics of IM don’t attend an advanced training workshop conducted by the top guy on the net. Because you will end up paying for something you have no hang about.

My advice is that even before attending a basic workshop it will be great if you do some self study. Read up to get familiar with internet marketing online. There are loads of free information available online, you will even find some free eBooks that are there if you look for them.

Online marketing requires thinking, strategising, studying and understanding the market, costumer, competitor, and his /her survival strategies and so on. Based on this data an online marketer develops an action plan to make a place for his product or his clients, on the web. Which means an online marketer has to possess analysing skills; based on which he will strategise and implement, finally he has to know how to evaluate his strategies and make improvements.

By now you’d have got a fair idea about how in-depth knowledge is important along with other skills to become a successful internet marketer. If you think you are interested it in, then give it a try. While knowledge is important it is also a fact that we will experience our own trials and errors and become better at the craft.

So if you wish – do give it a try!