Category Archives: Search Engines

How to Make Money with Google Adsense

1. Google Adsense Makes Money
2. About Google Adsense
3. Advantages of Joining Google Adsense
4. What is Google Adsense?
5. Why Choose Google Adsense?
6. Why Would Google Adsense Not Accept Your Registration?
7. What Makes the Google Adsense Number One Choice For People?
8. On Which Blogs or Websites will Google Adsense Not Work or be an Effective Option?
9. How Can You Make Your Google Adsense Earnings Grow?
10. How to Get Accepted in Google Adsense Program?
11. How to Join Google Adsense Program and Make Money from it?
12. The Rewards I Have Received from Google Adsense

If Nothing Makes Money on Your Website – Google Adsense Will!

It’s not a headline; it’s a fact – Google adsense WILL help you earn an additional income on your hosted space online, whether it is blog, forum, e-Store, or website…

If you have any of the above mentioned spaces to yourself, i.e. blog, forum, e-Store, or website which have been around for a few months or years, through which you are selling products, services, concepts, consultancy etc, but not getting returns that you expected. However your website or blog does get visitors; & your product or service is also good; but somehow visitors don’t take action for whatever reason.

Even in such scenario Google adsense will earn you an income. So register with Google adsense. It may earn you a small income to begin with but gradually it will improve. And joining the program is a simple 5 minutes’ procedure. Plus it’s FREE; easy to understand & implement; does not require any special efforts other than what you are already putting towards marketing your existing range of products & services.

The other major thing about it is that it is owned by Google. This means it’s strict about its policies, terms, and rules. So no site promoting pornography, violence etc will be permitted into the program. Once your site is approved and then you are found doing something hanky-panky on it, Google adsense’ advanced software will detect it within no time, and you will be out of the program before you even know it. Never to return.

If you view the program from the point of view of person who wants to genuinely succeed online and make money, it is great deal. It is genuine, credible, pays on time, suits all types of blogs, websites etc irrespective of the topic (barring porn, violent etc), and does not require people to make any additional or extra efforts for it.

It’s very simple to implement and joining procedure will take 3-4 days max post submission of details required by them. Google adsense team will verify your credentials and accordingly decide to allow you into their set up.

So if you have a website or are planning to get one, think of Google adsense. You may sell anything on the blog, site or your store online; Google adsense will gel seamlessly with absolutely anything. And if you want to earn only via Google adsense, that is also possible. There are hundreds and thousands of people who are only focusing on Google adsense and nothing else. And are not doing badly at all!

So why can’t you! Take the first step, try…. Once you join, we can discuss success.

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About Google Adsense

AdSense is one of the most compelling long-term bets for a website owner – a great tool that will make money for you, irrespective of the size of your website. The tool is very easy to work with and implement, so there is little to worry on software front either. You can learn to earn money on the job. No previous experience or qualification is required. A clean slate is where it can all begin.

Whether you own and maintain a small business website, an ecommerce store- site, or a large dating portal – Google adsense has proved to be amongst the best options when it comes to making money off it. This is what makes it uptick with online entrepreneurs.

May be a few of you are already using Google adsense or have used it at some point in the past. Irrespective of whether you struck your million dollar deal with it or not, you’d all agree that it has been THE most happening tool on the net for quite a few years now. Google adsense is genuine; fair, logical; & flawless. Everyone is free to use it; and it’s FREE for everyone.

Let us come to the point and check out the possibilities of Google adsense making YOU rich. Can it make you rich? Yes, it can. Of course, it can make anybody rich! Provided you agree to go by the rules set by Google adsense, you will NEVER have to look elsewhere to earn a living.

There are many questions related to Google adsense, as to how to join the program; setting up your goal; how to work towards it; number of hours you will need to spend learning about it everyday; evaluating your work; are you moving in the right direction; and so on. These are questions related to you.

Next come set of questions related to Google adsense – what are their new laws; how often do they amend it; where to get information about it; will it keep a watch on your site or sites; under what pretext can they ban your website, blog etc and many more such questions that you may need an answer to from time to time.

To get answers to all your questions it is advised that instead of groping in the dark and wasting time, energy, and money, doing trial and error, it is better that you get yourself a guide. Someone experienced and skilled, who knows Google adsense inside out.

A guide by your side will ensure that you are proceeding in the right direction and making optimum use of your time, and money. If you want to work with Google adsense, part time, keeping your day job, your guide can help you get organized in your double job routine seamlessly and efficiently. He will answer all your questions related to things you are doing to earn via Google adsense and whether they are legal.

Whom will you turn to, to know that there are a phrases like `rheumatoid arthritis alternative medicine’ that can make more money than anything else; that Digg earns majority of its revenue through Google adsense; that plentyoffish will continue to grow, because online dating market is going to boom; how will you know that if your domain is blocked by Google for some reason, you can redirect the whole site to a new domain, for Ad Sense to work…

What I mean is that almost any type of work can make decent money, it just depends on what you’re willing to do to get closer to your goals and the amount of time you are ready to invest. Google adsense can make a lot of money; whether or not it can satisfy your hungry soul – is your own call.

As I am saying these things I hope not I am making this whole thing sound like Google adsense is about earning easy money; because it is not. However I do want to assure all of you that it most definitely is about earning lots of money.

Google adsense is a refined program that is being upgraded continuously, with various features added everyday to make it more worthwhile for those associated with it.

For Google adsense to give you success you will have to go on learning as much as possible, adapting to the new environment, and before you know it you will be on your way up. When you work with Google adsense there are going to be no magic formula; never a worst and the best way to do a thing. Simple applications, simple rules, and lots of work is all that there is to it. Patience will pay its own dividends.

So if you want to explore Adsnese further, feel free. We wish you luck! While you may be excited about this new found prospect of making money online, allow me to remind you, you have not reached there yet. And that the journey has just begun. If you have come reading this far, it means you have the spark in you. And those who have spark – succeed.

So here’s wishing you a great success ahead!

So next time when you see snapshots of checks showing earnings, don’t get impressed right away, whatever may be the amount. Undoubtedly the snapshots may not be fake; but what about the outgoing checks paid towards advertising, promotions of the products or services… A seasoned guide will help you through it and more….

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Advantages of Joining Google Adsense

Though there are many ways to use Google adsense; however the purpose is the same. It is to earn revenue or maximise revenue from your website or blog etc. It’s a steam that you can attach to your website or forum etc which will help you generate extra revenue in the existing conditions.

When you join the program you are not required to do any thing extra as a condition for having joined Google adsense program. Same techniques and things that you were doing earlier before joining it, for your website for promoting it can go on as it is, and yet your income will improve. This is the magic of this program.

If you have a website or blog, or forum, or eStore or whatever, through which you may be selling anything, books, ideas, consultancy services, products – which could belong to somebody else and you are just an affiliate promoting them thru your site, you could be selling ebooks on any subject, written by you or somebody else, nothing matters, as long as its not offensive by way of being violent, pornographic or drugs etc.

If it’s a straight forward product or genuine service that you are dealing in Google adsense will allow you to join their program and enjoy a new avenue for income. They should be convinced that you are serious about your business and want to stay with it for long and make genuine efforts to promote it. You can combine ad sense with the existing theme of your website without any problem or technical complication.

There are many more advantages of Google adsense as a revenue generating program. Its easy to join; its free to join; its about pasting ready java codes into some or all the pages of your websites as per your choice; it gels very well with your site, irrespective of what you are selling or talking about on your site. It can be your single revenue earning tool too which means you don’t have to look for ten different products or services that you will sell on your website and get approval from all of them and keep tract of so many accounts. With Google adsense you are free to focus all your energies on your core job of generating traffic, the rest will follow. Just keep looking at the account on a day to day basis.

It’s a great hit with website and blog owners because of these advantages that it offers. Also, because it’s simple and genuine and run by the biggest of all daddies and daddies to be – Goolge!

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What is Google Adsense?

AdSense is an easy to understand and implement, user friendly program that accepts people as members, who own website, or websites, and the websites are not about anything illegal. The program is quick and FREE to join. Takes some five minutes to join and no credit card, bank account, wire transfer, Paypal, nothing… it is one program that promises you an income without asking you to pay any fee at all. No money is involved except what you actually earn. And that’s one big truth of this program.

It is open to all kinds of websites; big or small; simple or complex; from one page brochure website to an online ecommerce store to a full fledged active forum; blogs or portals; Google adsense is open for one and all.

It holds attraction for small business website owners because it helps them to earn revenue. Not all small website owners may possess skills and resources for developing affiliate or advertising sales programs, or have a sales team that can generate revenue for them. For such people, Google adsense is a great option. It is readymade, turnkey program which can open an altogether novel source of income for them.

It has proved to be a boon for entrepreneurs, because they realise that their websites which have been sort of lying low, and not doing much by way of giving them sales, have suddenly woken up to a new income route, and is earning them revenue that they never thought was possible after they joined Google adsense. When website owners experience this first hand, they get motivated and start working harder on their websites to improve their Google adsense earnings and in the course, improve revenue by way of getting more sales of their core products too. This is the reason why I personally think that it’s a win-win-win deal!

Google adsense is a program that helps to display targeted ads on websites of people who join the program. Besides ads, `search button’ option is also available which owners can carry on their website for people to use who visit their website. By doing this they are opening yet another option for earning revenue that their websites will do for them. Website owners can earn money every time a visitor uses this search option.

Google adsense is for people who own one website or several of them; on same subject or topic or different. The program runs more effectively and earns revenue for a longer period of time, for those website owners who are serious about keeping their websites up, compared to those who are still confused and don’t know why they have the website in the first place and what they are going to do with it. If people go on replacing one domain name with the other, or they consider doing away with it in future, for such people, Google adsense makes comparatively less sense.

However I personally have been witness to exceptions here too. I have seen some people start website with fickle intentions and they worked on it for sometime, then just for the lark of it joined Google adsense and to their surprise the website which was just a `one off’ thing for them was actually earning them some revenue! Not much, but money was tricking nevertheless.

So they decided to give it a try and worked a little harder as an experiment and they saw the revenue uptick. And this made them more confident and that’s when the entrepreneur sensibilities in them took over and they decided to go full time into it and today they are at a position where they themselves had not set eyes on, but for Google adsense, they would not be where they are!

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Why Choose Google Adsense?

Google adsense is the most sought after revenue generating program for website owners irrespective of size of their websites. It is a complete program in itself. Advanced, systematic, sorted, logical, plus easy to use and implement. Above all ONE HUNDRED PERCENT EFFECTIVE.

If you own a website that is not working for you as expected for whatever reason, instead of feeling disgusted or considering giving it up, you can check out the One & Only option of its kind called the Google adsense.

Irrespective of what you are or were trying to sell on your site, products; advice; ideas; consultancy services; whatever if the returns have not been up to the mark, discuss the same with an expert and do consider giving Google adsense a chance. Any aspiring entrepreneur wanting to succeed online should try it once.

Besides being free and easy to join, it offers steady cheques once you get going; covers multiple markets. This means website owners coming from anywhere; any industry; related to any subject or field under the sun; or involved in any industry; are free to join it without giving it a second thought.

The program is advanced software, developed by the best brains, with hardly any scope for mistakes that will lead to any kind of monetary loss or out of context, hidden, and absurd policies. Another outstanding feature is that Google adsense is not about hard selling. The person joining the program with an objective of earning money needn’t necessarily be a skilled sales person. It’s far above the average network, viral, pyramid, chain, and affiliate, kind of marketing programs that are all over the net howling for attention.

Another thing about Google adsense is that it will seamlessly gel with the existing theme of your website. It can work independently or with other programs too. I mean whether your website is selling fashion accessories, or computer accessories & software; or it is talking about teenage problems; or fitness, or music; mediation, Emotional Freedom Techniques; whatever it is – Google adsense will gel with all these with equal ease.

When you join Google adsense, rest assured that you are with genuine people. And that the money showing in your account is absolutely genuine and you can transfer it to your bank by wire anytime you want. Its as clear and honest as that.

The flip sides of this program are if you do not have a website or a blog or forum – meaning if you have not created space for yourself online, this program may not be of any use to you. If you are not serious about making a success online, then again this program is not for you. When I say serious, I don’t mean serious about making money, because, that everyone is. I mean serious about the work that would go behind it. Because Google adsense not a magical wand, it is work.

So if you are ready to work your way through, and taste success, you are welcome to the world of Google adsense! Come learn more about it.

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Why Would Google Adsense Not Accept Your Registration?

Beginners who register with Google adsense with much enthusiasm sometimes get a jolt and feel dejected when they receive notification from the Ad sense help desk, informing them that their application is rejected. And since they are just starting out it takes them no time to get disheartened and start thinking all kinds of thoughts. When they find themselves in this spot, they should find someone who will assure them that getting accepted in Google adsense is not a very tough job after all. One just needs to be aware of things in advance and should have done their homework properly.

Your application to join the program will be declined in majority of cases because applicants may be violating policies knowingly or unknowingly. This means that you have not read details about the program or have failed to understand them clearly. Sometimes they do mention the exact reason for which your application was rejected, but sometimes a general email is received from them without stating a reason which merely informs that your profile is rejected. So lets discuss some reasons and possibilities that would lead to your account with Google adsense being rejected.

They may reject your application on the grounds of Plagiarism, i.e. copied content. Copied content means duplicate content or content lifted from somebody else’s website. Plagiarised content is your biggest enemy; on the contrary original, simply laid out, clear cut content, no need to flash bombastic ideas or heavy words that belong to somebody else, nothing will hold you in better stead than content that you have sourced or written yourself. Original content will prove to be your greatest and permanent friend. So before you submit application ensure that you have copyrighted material on your website. It’s not copied from elsewhere on the web or from any book, forum etc.

Google adsense sometimes also rejects websites if they are absolutely brand new. They have been seen to accept applications of people whose websites are at least four to six months old on the net more comfortably. So what you should do is publish original content on your site, and let it be on the net for a few months and during this time go on adding some worthwhile content by adding new pages in the mean time.

Google adsense will also reject applications from people whose sites have adult content nothing withstanding. Even if the content is original, and even if it has been around for four to six months! Likewise their policies do now allow pornographic displays, sites selling drug abuse (as in cocaine etc), gambling sites, sites that promote violence either.

Sometimes, rarely though, Google adsense applications are rejected for simple reasons like, absence of clearly laid out policy page, contact page etc. The team will check your details in whois information and verify your profile and registration. Anything hanky- panky and you are out. If by chance, a wrong type of site (on any pretext) that does not get noticed by their software and team and you are allowed to join the program and start making good money, let me tell you sooner than later they will scan you and ban you from joining them forever and wont pay you.

After this how much ever you may request them, there are no chances of them considering you back into the program. If they are so strict, which they are, you can imagine their demand and credibility.

To know more or to get more information, or for any questions answered, feel free to talk to us.

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What Makes the Google Adsense Number One Choice For People?

When I survey webmasters, bloggers, e commerce website administrators, forum administrators and ask them to list their preferred methods to make money from their respective spaces on the net, AdSense is always listed at the number one position. Their reason is that it is a quick to install and easy to understand as a program.

AdSense is what they say a contextual advertising program. When publishers are accepted into this program, all they are required to do is insert a coded sequence to their blogs or websites, forums, e commerce sites or whatever they have. Inserting codes is a back end job. These codes help the program software to analyze the page content and accordingly display ads on a topic relevant to content.

When this happens, it gives your visitors a choice, an option to click on these advertisements. By doing this he is able to visit the website of the advertiser. And this click earns you your revenue. This means that if the visitor is not interested to buy your product, you can still earn revenue from such a visitor by facilitating him with options to visit other sites.

Apart from contextual advertisements AdSense also facilitates many other income streams like site search and referral tools which are again based on your visitors using them while on your site.

Website or forum with high visitor traffic, particularly like to use AdSense because it earns them lion’s share of their revenue. Ask anybody worth his salt and he or she will recommend the program as the best way to make your website or blog work for you. Whether you are a seasoned individual (in which case you’d already know about Google adsense program) or just starting out, Google adsense is a program that you must register with to make some extra money off your website.

Not only that it is easy to understand or quick to implement, you are free to log into your ad sense account and track your earnings on hourly basis, by minute if you want. Once your earning figure reaches a certain level, then you come under scan where your activities are tracked on an ongoing basis. This is just to make sure that you are not doing anything unethical and stuff that is now allowed as a policy. Ad sense has worked very hard and goes on improving itself day after day therefore it also does everything within its means to guards program’s reputation very possessively.

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On Which Blogs or Websites will Google Adsense Not Work or be an Effective Option?

Most times when discussion related to Google adsense comes up stories generally revolve around most success, ascending pay check amounts, snapshots of earnings, testimonials from small time business websites making a fortune; Ad sense being a game changer and all. All or most of which may be absolutely true.

Google adsense in that sense is a money making machine for websites. Sometimes for some people who had websites selling products and services; and the website owners never paid attention to Google adsense, when this lot joined the program, some of these guys could not believe that they were earnings money that never imagined it was possible to. They get so intrigued with this new stream springing out of nowhere. And the program is such that it does not come in the way of the original topic or theme of that website. Nothing seems out of place or artificial or stuffed. On the contrary, the program seamlessly gels with the website content.

However there are exceptions to the rule. There are some kinds of websites which will not make much money when they join this program. Several research organizations who have conducted a research have seconded this. The main reason being this is the topic of the website.

Political news blogs or websites, or any forum, etc that has a political inclination, in such spaces, ad sense is not very likely to work. Sometimes Google adsense also works against such websites in a certain way. And if at all there are earnings they are extremely low. Websites or Blogs talking about technology, gossiping about celebrities, Agony Aunt or Advice blogs and forums etc are also tough nuts and don’t earn much revenue for their owners by way of Google adsense. These blogs and websites may be attracting high traffic and eyeballs but still Google adsense does not get benefited from it.

Likewise, sports blogs and websites also are low in the earning run; again these might be drawing high traffic but no use where this program is concerned. Adult content (as in pornography) is something ad sense does not allow as a policy per se; religion is also a topic not too high on the Google adsense earners list.

So if you are joining Google adsense, or starting a website only so you can earn through Google adsense then, it is better that you steer clear of these topics, how-much-ever close they may be to your heart.

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How Can You Make Your Google Adsense Earnings Grow?

Google adsense is a way to make money for people who own space on the net by way of websites, blogs, forums etc. It’s a easy to implement program and is free to join. There is nothing hidden about it. And most website owners who are up to do business online and earn money will vouch for it. People are free to take up ad sense full-on and make it their sole source of income via the website or blog, or can also combine it with other products and services that they are already selling and in that case its one of the sources for earning money online.

The kind or amount of money you make with Google adsense will depend on the type of site or blog you have, and the kind of traffic it gets. More the traffic more the earnings; less the traffic, low the revenue. The money you earn will be directly proportional to the traffic of your website but for exceptions.

If traffic to your site is low and you join Google adsense possibility is that you won’t earn much in the first few months, but once you start working towards diverting more traffic to your blog or website, you will be able to see earnings going up. You can check your earnings 24 X 7. Your money will be transferred to your bank or in PayPal if you have PayPal account. It is for the account holder to keep a tab o changing policies related to release of payments, minimum amount, verification of their identity etc. They are also free to use one Google adsense account on as many websites as they have. They just have to register their new websites or domain names to their Google adsense profile.

Google adsense allows its costumers to keep a day wise and week wise check on it to know how your efforts to improve traffic are having a direct impact on your Google adsense earnings. And when traffic improves, exposure of your core products and services will also improve and they will reach chunk of people. This may also lead to overall growth for you. Meaning, as traffic goes up, so will your Google adsense earnings; and so will sales of your core products and services. This is indicative of your website growing as a whole. It also means you have to continue to put in efforts to stay where you are or improve.

Efforts- Traffic- Earnings – this is in the right order for the cycle. It can be explained as; efforts will bring traffic; traffic will bring earnings; earnings will motivate the blog or website owner to continue to put in efforts and so on….

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How to Get Accepted in Google Adsense Program?

Google adsense is a program that can run on your existing website, blog, ecommerce store, or forum and will earn you income on an ongoing basis. If you don’t have any of these, then Google adsense is not for you. There is a way to join this program. Though it’s free to join there is a procedure to be followed to get accepted into the program. And they have rules, regulations, and policies that you have to agree to adhere to before they take you in. Plus after you have submitted details required by them, they will verify them and only if they find everything up to their satisfaction, will they approve of your profile and allow you to have an account with them.

In this lesson we will discuss what those criteria are and, the best way to seek their approval. First they will check your email id whether it is genuine. For which they will send you a confirmation link on the email address submitted by you, which they will ask you to click on to confirm it’s the same address. Once that’s over with they will check your website, blog, forum, estore and whether it’s paid hosting or free.

They will also check the length of time that your website has been around. They generally do not approve of brand new just launched websites. Therefore it is advised that you wait a few months and work on your site before submitting them for approval or getting an account with them. Then they will check the content on your website from various angles. To see if it is offending in anyway is their first priority. If it is a pornographic site with or without displays or a site or blog promoting violence, be sure your site will be rejected.

If your site has content but it is copied from all over the net and nothing is original about it. Even if your site’s design is an exact replica of somebody else’s it’s a reason for them to reject your site. They are looking for organic sites with organic and clean content.

Suppose based on all the above they approve of your site and Google adsense starts working on your site and you do something illegal later on, as soon as Google adsense finds it out through its sensitive advanced software they will cancel your account. If they feel it could be a mistake or may have been done due to oversight, they may send you a notification or a few warnings but that’s extremely rare. And once your site is rejected on these grounds, whatever you do, how much ever you explain to them or apologise, nothing will work. For them rules is religion. You should not have broken them in the first place, or should have been careful that it doesn’t happen even due to oversight or out of ignorance. They entertain no complaints. They are politely when you write to them, but once they call it funeral – its funeral!

They are an excellent program that earns millions for people worldwide who do it right and stay within rules so they can afford to be strict. An original site on any acceptable topic in the world with original content and new content and good links being added regularly will never ever be rejected by them. On the contrary they are looking for people like that to join them.

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How to Join Google Adsense Program and Make Money from it?

People are either earning online themselves or know someone who is. Internet is no more talked about in the tone that it was being 5 years ago because; it being a revolution is confirmed news now; we do not see people debating about its future anymore; it’s reached every country and every major town in it. So its everywhere.

And earning money online, which looked too tall a claim and hog wash at that time, is now an absolute reality. People who did not believe it are the ones making a living online. Ten years ago people who were online had to make such an effort to convince the world that what we have at hand is going to prove to be a game changer.

Things have moved forward and progressed since. Now so many ways have got developed through which people can make money now. We are free to choose what we like and what suits our skills and goals. Google adsense is one of them. The best of them, most effective of all, fails none…..

What you require to earn thru Google adsense is a space you call your own online. i.e a website, blog, ecommerce store, forum etc. IF you have registered a domain and the design of the site is not yet ready you can still join ad sense its called Google adsense for domains. Likewise we have, Google adsense for search; Google adsense for mobile content; Google adsense for video etc. All used in different contexts and places. The most popular and common being Google adsense for content.

Decide on making website, forum, blog eStore or whatever depending on your interest and skills. You can have more than one website or combination of forum, website eStore, etc. You will require just one account that you can use for multiple websites and blogs you own.

Then think of topic or subject of website, blog, forum etc and plan how it will look, how many pages it will have, what it will talk about, who will write content for it who is it going to be for Etc. Create original content and add it to the relevant pages and upload the site. Once your site is up, its time to take another step, of going on adding content to make the website more informative for your target audience.

By adding more content you are actually adding credibility to your website. Ensure it’s a non offensive theme, no porn, no violence. Once the site is up for a few months and you have managed to add new content at regular intervals, submit it to Google adsense program under their procedure and wait. Once they have verified your details, you should receive an approval from them. The process of approval is not at all long. Take a day or two at the most.

That’s all that there is to it. But there are so many people who get frustrated trying to join the program, because they do not know how to do it right. They grope and shoot in the dark and keep making mistakes and go on getting rejected. So first equip yourself with knowledge and then, go ahead; because you can’t afford to get tired and frustrated just when you are starting out. Getting approved is start point and this is where your earning journey begins.

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The Rewards I Have Received from Google Adsense

Google will reward you if you make a reasonable monthly income through Google Adsense. Few years ago they sent me a beautiful radio which is also a night light that changes the light colors – Mood lighting AM/FM Radio:

They also sent me a booklet that contains 8 tips about improving your adsense revenue. You can have access to these 8 tips here:

http://google.com/8tips

This is how the booklet looks like:

Last Google Algorithm Update Is About Maintaining Content Freshness

Google in its constant endeavour to come up with something new and innovative; with a single and ultimate objective of improving experience of its user, has added one more feature to its cap; about which I am certain that if you understand and learn to utilize it, it will be of great benefit to your credentials, blog, business; or whatever that you are trying to promote online.

What’s the Point?

According to the most recent change in the ranking algorithm and the new rule of content freshness, the user while searching for information should get to see the freshest information on the topic.

Freshness Vs. Relevance

However, the above rule also comes with a flipside; it is highly likely that the freshest content that Google manages to index & present before the user may not be the best piece of information about the topic available online, so what if it is latest one and has been added just an hour ago? For all you know what was written ten weeks ago is by far still the most detailed and authoritative post on the subject, then where does the user land up? And the blog; and the spider; and its algorithm?

Fresh Content Strategy works at some places, not at others:

Let’s look at it this way, as long as cricket score or election results are concerned, latest or freshest content does make a lot of sense, but what about content revolving around history and recipes? Do you think they are likely to change over time? Publishing a piece on historical fact or a recipe that has received huge attention of people deserves to go out of running only because it’s been online for a while? Is that really a good enough reason? Certainly not, so what’s the next best thing to do, so as to retain the position.

How to Ensure Google Indexes Your Content For its Freshness Regularly:

In this post we will discuss ways to keep your old-yet-important content looking fresh; and running in the main lane; enjoying attention of people it is targeted at. Let’s look at various ways to do it.

Create and Publish New Pages From Time to Time

The first method to maintain freshness of content is by adding new pages to the blog. You can work on a content strategy and stick to it. You can either decide to publish blog posts once a month or week or do it on an everyday basis. It has been seen that the more posts you create and publish the more traffic you eventually drive to your blog; the more spider will get used to indexing your site; but MORE should never be achieved at the cost of quality.

However if you can manage to develop informative and good quality posts every few days, say thrice a week, then spider will also start considering you on authority on the subject and will value your author profile. When you are creating the kind of posts spider is valuing you for, don’t forget to tweak your profile too.

More Need Not Start Looking Mediocre

More should not turn out mediocre in the end. Unless what you have written and presented is interesting by way of presentation as well as information, it will fail to hold reader and unless it achieves that, spider will not give you extra marks. Also, take care of loading time of your site/blog; because high bounce rate is bad for your blog.

Sometimes it also happens that people cannot spare so much time to create long fresh posts every few days; which experts think is a matter of getting used to and level of dedication you have for promoting your blog. At such a juncture you should consider hiring guest writers who will add new and fresh content to your blog on a regular basis. Likewise you can also encourage avenues for comments on your posts, you should read up information on how to write posts that can trigger high rate of response. Comments also add to fresh content quotient.

Tweak Old Post to Create Genuine Newness by Updating:

Some people also tweak each and every post they have created in the previous year in this year; this helps them to add the latest information to the old post, so it becomes an updated post and the post also gets new content and when spider visits the page if finds something new to add to its cache. This is also not a bad idea but for now long can you re-work on old posts; at some point of time you will have to create fresh posts that you can tweak later, right? So strike a balance, and before that, sit up and think.

Interlinking and Fine-tuning Landing Pages

You should also consider interlinking pages of your own blog; while doing this you can change your landing page a little bit here and there when you are linking it with fresh content page that you have recently created. You should also ensure that your home page changes everyday; if it’s a blog that’s not going to be an issue because your fresh posts will appear on home page and old posts will become part of inside pages. Also change hub pages as often as you can and should.

Identify Pages that Look Less Important from Spider’s Point of View and Work on Them:

Another thing that bloggers can do to add fresh content is pick out pages of your blog that are less important, meaning those pages that get less visitors and are not indexed so regularly by spiders; now make substantial changes to these pages to wake up spiders to look at the refreshed page all over afresh. This makes a huge difference to the traffic of blog; especially compared to spending time over those pages that are doing pretty okay; the secret lies in picking up those odd pages that are lying low and start work on them.

Do Everything in Your Power to Hold Your Visitor

I have already mentioned in somewhere in the post that I’d like to take further; about visitors spending time on your blog; well do as much as you can to ensure you give them enough reasons to help them stay; it may take visual reliefs, i.e. images; optimized videos; good layout of content, i.e. considering dividing and categorising content; or drawing visitor’s attention thru an attention grabbing headline; compelling copy; info-graphics; Facebook plug-ins, and so on.

Link to Other Blogs Without Feeling Insecure; Instead Learn to Feel Confidence Of Your Own Blog:

As always most important tip saved for the road, while creating and publishing content never be hesitant to link to another blog to explain something. Don’t feel insecure and consider sending the visitor away by doing it; on the contrary by doing this you are giving him a feeling that if he stays with you, you will introduce him to many more such sites and topics written by authorities.

Manage the Google Adsense Location and Size Using JavaScript

Some people say that using Google AdSense on a site is not always a good idea. The fact is that ads might be disturbing in some cases, but it is a good thing to have if there are no other ads on the site. Some people create websites only for AdSense revenue, therefore, they have to optimize their pages and the location of the ads for the maximum conversion. But in the case of an e-commerce site it is all about balancing the ads; sales can suffer if there are too many paid AdSense clicks that would mean less sales for the main product.

Location and Size of Google AdSense Ads:

It is important to choose the location of the ads carefully, especially if this is the only way of monetizing the site. However, not all sites have exactly the same size of space available as the standard ad on the Adsense site. Therefore, the webmaster would need to make these responsive using a JavaScript code. The code is as follows:

Using this code makes ads responsive and therefore the ads will fit in the page, not extend beyond the given space.

Ads Appearance:

It is also possible to chance the font and the size of the text ads to ensure that it matches the style of the page. Google only says that unreasonable changes in the ads are not permitted. Overwriting the HTML tag of the ads is simple, by changing the font name. Therefore, this variance can also be tested to find the best converting type of ad.

Banner Sizes:

All webmasters know that different Google Adsense banner sizes have different conversion and click rates. Therefore, by testing them and selecting the most appropriate size click through rates can be increased significantly. It is well known that a larger ad in a prominent place would result in a higher click through rate.Splittesting is a good option and can be carried out. This means that the ad sizes are rotated and the statistics show which one had the better performance. However, Adsense’s support site confirms that the best performing ads are the 336×280 Large Rectangle, the 300×250 Medium Rectangle, and the 160×600 Wide Skyscraper. Obviously, there are some variations based on the topic of the site and the audience.

Measuring Adsense Performance:

It is important to measure the performance of ads on the site per page and per visitor. The good news is that Google provides advanced statistics to users for free. It is also possible to connect an Adsense account with a Google Analytics one and therefore see the performance and traffic statistics. It is also possible to connect a different Google Analytics account with an AdSense one, setting up the AdSense account email as a site administrator. This way webmasters would have access to both statistics from one account.

Rules and Limitations:

Many people sign up to be an AdSense publisher and find themselves banned from advertising because they do not comply with the terms and conditions. Therefore, it is important to know the most relevant policies regarding to displaying ads. First of all; there are only three units per page allowed. This rule is created to ensure that the site contains the right proportion of information and ads. No page should have the sole purpose of publishing ads. The new AdSense Terms and Conditions also says that it is not allowed to display ads on Thank You and Error pages. However, search boxes can be displayed. The greatest change still is that now it is possible to have text ads on the page from other pay per click networks alongside the Adsense units.

Content Is King – How to Get King Content Rule Your Site Ranking

I’m sure you know how important your Title tag, headlines and having keywords in your text is to ranking high. But there are also three other (usually unknown or overlooked) factors that are important to getting ranked high by Google. I will tell you about these three important factors. But before that I’d like to explain a little about the importance of content for your website ranking.

Content is king like never before. Content has always been important, but never as important as it is now and many (if not most) webmasters are not taking it seriously. If you want to beat them, all you have to do is to take seriously Google’s advice of having exceptional content on your website. Google will reward you for doing what they are now requiring. The two most important things you need to do to your website right now are:

1. Having unique titles and headlines are a must.

2. On a regular basis add new, original, informative articles with compelling headlines.

That’s all there is to it. Of course, it’s not as easy as it sounds. The articles have to be really good — not just fluff.

What Google likes is facts, articles that give both sides of a subject, comments and interviews with industry experts and survey results. The best way to quickly get survey results (and with zero cost) is to use the tool called “Survey Monkey” on the website, http://www.SurveyMonkey.com/

Go to their website and sign up for their free version and you can quickly set up a survey and get results overnight. Go take a look at all of the options and how easy it is to get survey result using their too. Set up your survey and then take the data and write an article called, “Survey reveals (whatever).” This format will give you a powerful article — both for your readers and for Google. You can do this over and and over week after week. By the way, you can also use Survey Monkey to find out what topics your readers want to know more about.

Now, what are those three important factors that I talked about at the beginning of this article?

To get Google to rank your site high, the following three things are absolutely necessary:

#1. You need at least 12 to 15 pages. Google doesn’t like sites with three to five pages of high-pressure hype. Google likes to see several pages of content and these pages have to have informative, useful content and a minimum of 300 words. Words in JavaScript, in photos or logos don’t count. A page with very few words is useless to you when it comes to increasing your ranking.

#2. You need a link to a “Contact Us” page (with 300+ words or more).

#3. You need a link to a “Privacy Policy” page.

Since most webmasters don’t consider these three things important they don’t have all three of them. Having these three things helps make your site stand out and tells Google that this is a professional, non-spammy website.

Take the time now to check your website and make these changes if necessary. You will be rewarded by higher ranking.

Why Google Plus? Why Not Facebook?

When Google decided to launch a social networking platform, Google Plus, the way various discussion boards and forums took it up was beyond my wildest imagination! The force with which the login and sign up links started getting forwarded all over, its popularity should ideally have been measured on Richter scale!

On the other hand all this hullaballoo was hardly surprising; because we know, Google has earned a status of a leader and an innovator; and it manages to create curiosity even while it’s lying low without any motive. Launch of social media was indeed BIG news by any standard.

Majority of people joined as soon as they received login links. I remember being in a hurry to join too, because an inner voice told me, “Join before it closes due to oversubscription”; Imagine, inner voice and all. I mean to say the frenzy got better off everything else. Anyway slowly the anxiety mellowed and discussions started wavering,” doesn’t look like it is offering anything beyond what Face-Book already does” and so on; to each their own.

Ask me, I love being on Google Plus; to many G+ may look like Facebook on the surface except for the change in vocabulary, and the way phrases have been coined; my take is based on my own experience and therefore different. First thing, being on Google Plus I somehow feel things are more in control; could be due to the privacy feature that they have.

Good thing about Google Plus is that there are no advertisements; you can see more number of posts, if you want to follow people; no need to seek permission. Google as we know is a company has earned stature of demi-God. It can make or break your business, their various business tools, chrome, and other features help you grow and become better and more successful provided you learn to make use of them. If you are with them, they will be with you.

Another thing with G+ is that I have made lots of new friends in different parts of the world through the Circles feature; with whom I share and learn about professional sensibilities; exchange ideas; share news and information about my work, favourite music, sports, views on politics and so on; I relate to my new friends as comfortably as I related to a colleague or regular friend. The best thing is that the communication happening here helps me grow. G+ is straight forward and resourceful and above all helps you to connect with people you should know.

On Google plus I can emotionally connect with my long lost high school buddy; looking over graduation, wedding, and baby pictures and A LOT more. It all blends seamlessly & beautifully, where I find scope for personal and professional growth and intellectual satisfaction.

I am also extremely comfortable with the way it is structured. I wonder what kind of in-depth research (at psychological level) must have gone into it that as a G+ user I feel so much at ease to strike up a conversation with the guy who `looks like’ may share my interest for camera (for example) or follow a home renovation specialist! I feel no awkwardness to join a conversation mid way; without any feeling that I may be intruding. Plus, the spam free discussions here are a blessing.

To an extent I agree with people who think it gives more professional vibration that personal. After being on Google Plus I really have never had to look for any information beyond it; unless it’s something that requires massive in-depth research. Over time I have familiarized myself well with the platform and know that answers to my simple everyday questions can be found here. I personally feel pretty comfortable maintaining various circles to interact at various levels; it is possible that some people might find it difficult.

Whether I am looking for building my business or buying a cell phone or computer, or even when my Gmail account refuses to open; or as my site is witnessing a sudden drop in its page rank, I always know whom to contact, where to go looking for information; which discussion to participate in; and which discussion are happening at a advanced and higher level so to just keep a watch on and read.

Hangout on G+ is my favourite hangout. I have met and struck rapport with people I could never ever have met otherwise. What talent, what brains, what mindset, what thinking! People I met there are so interesting, and sharing a meaningful conversation and debates with them, is such an experience. Sometimes we do not know each other very well, but freely share information and exchange ideas and learn from each other. By no means can it be categorised as light fluffy soufflé style chit chat.

I am a certainly more sensible, intelligent, and active social media participant ever since I joined Google Plus. And let me tell you that with input from users like you and me, G+ has also been constantly evolving, improving and upgrading itself – technogically ( of course); socially; and emotionally. It is leaving no stone unturned to give its user better experience.

Anyway we look at it, one thing is certain; we are living in the interesting times.

Off-Site SEO Techniques to Improve Visibility of Your Blog

Off-site Optimization is as important and effective as on-site SEO, whether you are implementing it on your blog, website, or forum. Ideally both should be part of one Umbrella strategy. One implemented without the other slows down the impact of outcome of blog-promotion strategy.

People are very keen to set their blogs in order from within (i.e. on-site SEO) but when it comes to pushing it from outside (off-site SEO), most bloggers do not think it is important to even understand it as of now; as what they have done on-site sounds enough for them; and thus they leave it for later. By the time `later’ arrives its really LATE and even the old on-site strategy may render outdated to an extent and may need some fresh tweaks, if not over all overhauling.

First lesson is to be convinced that both SEO strategies are equally important. In fact offsite strategies are easier to learn after understanding onsite SEO strategies; even implementing them does not require any technical skill either; blog owner can devise promotional campaign with the help of a professional while starting out and can consider carrying it out himself by keeping the strategist in loop for some time; once he feels more comfortable and confident he can do it independently. It may work out to be a less costly affair than one may think.

Let’s discuss various off-site SEO techniques. But before that a special note.

Special Note for Readers: Some of you may already have taken the curser down to all the sub-headlines and may be feeling that you already know what I am going to talk about in each of these sub-headlines; but I will suggest that you please continue to read them anyway; because though my topic may sound like a repetition; my take on them are my own – because I have written is based on my own experience and experiments which I feel will help you to use the method in a more effective manner.

Become an Active Guest Blogger: The first off-site SEO technique to promote a blog is to become active as guest writer and try and publish your posts in high traffic blogs in your niche. It’s a very popular technique and enough has been written about it, I know; but how many bloggers do you know who can credit a good part of their success to this technique & don’t go beyond ranking it as an average technique? Not many, is it not?

If this is how you feel or someone you know feels, then my advice would be that you approach the concept of guest posting afresh with a new mindset and attitude; improve the quality of your posts; and improve the quality of blogs you are posting them on. A high traffic blog will never accept a mediocre post. Best option is to create at least 30-45 high quality guest posts and then identify blogs in your niche that drive high traffic.

While you are requesting them to accept your post on their blog, try and sell them the video review that we have discussed in our previous on-site blog SEO lesson. Once your communication has begun you can also casually suggest that you are ready to do a post for them in exchange of a live link in their blog roll. If the blog owner manages to read your mail he will not be able to refuse off beat offers like this one. These will give you several link backs to your home and inside pages, plus add value for his readers. Amidst several video review posts you can fit one pillar post and add quality content to his blog. Blog owner will be impressed and you will soon find a place amongst his favourite guest writers.

Get Link Backs: But not by paying for them, because if Google manages to find it out you will be out of the race before you even realise. Paid links are not only passé, they are also unethical. Put your mind to work and think of some offbeat & novel ideas to get back links.

Conceptualise a free interactive session, a seminar, membership drive, a charity event etc related to your niche and turn it into a product; i.e. create a product information page along with an impressive covering letter. Send it to high traffic blogs in your niche and ask them if they will help you promote it; in reciprocation you shall offer them a free entry/membership etc. If your concept is interesting and novel they will be more than willing to do it. But don’t do it for the heck of it because if you do, you might end up creating a bad impression for yourself.

Using social media platforms like twitter and Facebook has its own impact even with no-follow links if you can mange to create viral posts you will go places. Learn to use it as effectively as you can. And always do it from your genuine account. Make your posts interactive that have the power to trigger reaction or encourage discussions. Remember that social media promotion strategy as important as any other.

The next tip is about creating anchor texts. In many of my posts I encourage readers to learn to create the anchor texts in the correct style. With advanced updates like penguin and panda happening and many more in the offing and making it’s a different ball game altogether; to witness how the updates are evolving to fit in with natural psyche of netizens has been an awesome progression to watch so far… always make sure your anchor texts do not sound the same; while maintaining sense, meaning and tone of the anchor they should still be worded differently everywhere.

Suppose Google is evaluating two sites; first site has 10 back links all reading the same where their anchor texts go and second website has 6 back links all worded differently. The second blog or site will get a batter mileage than first in spite of more number of back links. Of course quality of site your link is on will also matter but here we are focusing on anchor texts so I am not going into that. By creating different anchor texts it is understood that you are trying to fit into psyche of different variety of readers who may like to read or relate to their stuff in a certain manner.

Lastly you can check Alexa ranking of blogs where you are placing or planning to place your links. It will give you a clear cut idea about the traffic and popularity of websites or blogs. The more popular blogs accept your link on their site the better it is for your site or blog. The faster you will move into the main lane and get your share of traffic.

WordPress Blog On-Site SEO Tips You Can’t Miss

I have been a blogger for as long as blogs were introduced and after toying with it for a while, have also managed to learn a lot since; I would not deny that while learning the ropes I stumbled and fell on my face many a times; I also have quite a few blunders to my credit; but God has been kind; that with each mistake He brought me a little more wisdom; each blunder brought me a deeper insight into the workings of spiders and SEs.

At this point, I am comfortable in my skin and doing well for myself; am an ethical and a proud SEO strategist and can think of several successful campaigns that I have created in the recent past. Guys, if you have one thing to learn from me, I will say, don’t be hesitant to try. Don’t worry about mistakes.

With that said, I will come to the point; I am hoping that this post will come in handy for people just starting out; as well as intermediate bloggers. The research and experience that has gone into creating this post should make it a worthwhile read for pros too. I hope I can give them a reason or two to hang around …

Since I use WordPress like a hundred thousand others worldwide, I am going to focus on things you can do on your WordPress blog to come in the main lane. We know by now that there are two ways to optimize your blog; from within, and from outside. Technically the terms for them are on-site SEO and off-site SEO.

The first step involves identifying keywords and phrases that you will optimize your blog with. So far we have been using all kinds of premium and free keyword suggestion tools, haven’t we? Allow me to show you a different way to identify key-phrases for your blog.

Think of the most appropriate & relevant phrases / keywords that people will type while searching for stuff that your blog offers; think of phrases without looking at any keyword suggestion tool; just use your `common-search-sense’ to do it. Officially it’s called the `Google Instant Search Suggestion Tool’.

Now type them one at a time in the Search Engine and while you are typing your phrase SE, you will notice that SE comes up with related suggestions before you’ve finished writing the entire phrase. Make a note of most relevant long tail phrases and sentences that SE suggests; and based on competition analyses pick a few of them and weave them into your blog content while optimizing. Once you have made a note of these sentences, long tail phrases you can use each one of them as you create new blog posts.

My next onsite SEO suggestion is that you get as organized and creative as you can while defining your tags. Get as specific or close to the core theme of your post, if the post is about Apple iPod, ideally one of the tags should read Apple iPod and should not be all general like iPods, technology, communication etc.

Misspellings can also help draw organic traffic but people are overdoing it however I would still suggest that if there are some words are spelt commonly in more ways than one, then you should use both spellings. Some countries spell organize as organise and it’s not a mistake. So you can consider this aspect whole developing blog content.

My next suggestion is that you can learn to add value to the existing videos on YouTube; you can make it more interesting for your reader and make it part of optimization strategy too. Let me show you how you can do it; when you find a video related to your topic on the YouTube, embed it on your blog after adjusting its dimensions to fit into your blog layout, change the title or extend it to make it more interesting.

After dealing with title, describe the video in your own words; while doing it you can also use part of original description; this exercise will make the whole thing a lot more interesting for your readers. They will get to see/read the original video/stuff; along with that they will read your opinion or point of view on it; if done wisely with a genuine intent, it can turn the post into a never ending discussion!

Next comes the titles of blog posts that bloggers create; and here most bloggers make a mistake (please add this one to your share of The Blunder-kitty) Do you know that you can; and you should use two different titles for the same post while you are publishing it on your blog and while discussing it in social media? Did you know that? Use one of the plugin options available on WordPress; it will help you to create a short and straight post title, and you can create your SEO title longer with better keyword strength; the latter should be used for the original post on your own blog.

I want to ensure as I conclude this essay the paragraph makes for a perfect wrap-up. While creating blog posts never overlook the SEO aspect; choose topic of your blog using the Google Instant Search Suggestion Tool as explaine3d above. Pick a few closely related suggestions to convert them into H1 and H2 tags. The rough draft should have one main title, two sub headlines and three or four bullet points under each subhead line. The final draft will have a paragraph made from bullet points or besides bullet points. Small sentences; crisply laid out information; a picture or a video everything optimized and whew!

I am breathless. Hope all my readers have found this post worth their time. If you want to read an equally interesting and offbeat post on offsite strategies, click here.

Either way I thank you for stopping by!

Should You Pay for a Guaranteed DMOZ Listing?

DMOZ or Open Directory Project is a well-know website among the webmasters and website owners almost since Google started working. It was used to be known as Google’s most favourite web directory. Having a website listed on DMOZ was every webmaster’s dream, because it could have so much credit for the website specially from the Google bot’s point of view. It had such a strong effect on the websites ranking on Google the way that almost all of the websites that were listed on DMOZ could be found on Google first page with their related keyword/phrase.

What was the reason and why Google was used to give so much credit to the DMOZ listings?

The reason was that DMOZ was used to be (and still is) so strict about hiring the editors. Google knew that DMOZ was almost the only free web directory that had strict rules to list the sites. All the other web directories were either paid which means your site could be listed on them by paying some money, or if they were free, they needed a reciprocal link. Your site had to be one of the best in its niche to be listed on DMOZ. That is why DMOZ listing had so much credit for the websites ranking on Google.

Is it still like that?

Not anymore. The time that DMOZ listing had such a strong impact on the websites ranking on Google is over. The reason is that Google doesn’t give any credit to DMOZ links anymore. It is a long time that everybody knows that most DMOZ editors are there for nothing but listing their own sites and web pages. I still browse DMOZ every now and then and I become shocked when I see that some very weak or even scam sites are listed there. There is no doubt that these sites belong to the corrupted editors who abuse the opportunity of being the DMOZ editor. They only list their own sites and refuse to approve the others’ sites that can be known as their competitors. There are still some quality sites listed on DMOZ, but those sites are listed since several years ago.

This is what Matt Cutts said about DMOZ on Aug 2011:

As you see he admits that DMOZ links have nothing more than the links from anywhere else. It is just the DMOZ page rank that can be higher than the other sites. However, if you can get the stronger sources to link to your site, it can have a stronger impact than the DMOZ link.

Guaranteed DMOZ Listing

dmoz scamsShame on those DMOZ editors who go one step beyond listing their own sites and web pages, and offer a guaranteed DMOZ listing to poor webmasters for a fee. We did not have such a thing in the first several years that DMOZ started working. But scams ruined and corrupted DMOZ too. This is another reason that DMOZ listings and links have no value for Google. So the answer of this question that should you pay for a guaranteed DMOZ listing, is NO. Simply because it has no value. It neither improves your website ranking, nor it can drive any traffic to your site. Not anymore!

Look what some webmasters say about their recent experience with having their sites listed on DMOZ:

One of them on a discussion board says that he has been struggling to have his website listed on DMOZ directory and finally when he could achieve it, he could see absolutely no positive impact on his website SERP (search engine result page) improvements. He believes that it was a wasting of time.

The other one says that his website is listed on DMOZ on three places but he has not received a single click through his listings.

Another webmaster says that having your site listed on DMOZ can even be dangerous these days, because there are so many sites that copy the same listing and so your website link will appear on several sites over-night which is now against the Google’s algorithm and it can cause your website to be penalized by Google.

That was about DMOZ, the old days monster, and the useless web directory now.

Is Having StatCounter Code a Problem for Your Site’s Google Ranking

Google’s Panda and Penguin updates has made the webmasters worried and overwhelmed. Although the dust is now settled and everybody knows if his site is affected by these updates or not, still webmasters are worried. Those whose sites are affected, are still looking for a way to have them back on Google first page, and those whose sites are not affected want to stay at the safe side and not to do anything that causes their sites to be penalized. One of the things that webmasters and bloggers talk and ask about is having the StatCounter code, and whether it affects the site ranking on Google or not. They want to know if Google penalizes the sites that the StatCounter code is posted on their pages or not.

StatCounter is a well-known web traffic analyser. Although Google Analytics has attracted a lot of attentions and many webmasters and bloggers prefer it, StatCounter is still popular. When you sign up for a web traffic analyser like StatCounter, you have to post a piece of JavaScript/HTML code on your site in order to track your website traffic through StatCounter. When you use the StatCounter for free and you do not sign up for their paid program, you will have a promotional link in the code you place on your site. This link is what that has worried the webmasters. They wonder if it causes Google to penalize their site or not:

StatCounter code (above) has two parts. The first part that is highlighted in green, is the main part of the code which is necessary for tracking the traffic. The second part is (highlighted in red) is the link to StatCounter.

When you want to track your website traffic properly, this code has to be placed on all pages. If you use a website template, then placing the code in the footer will do the trick and the code will be present on all pages. It is where the problem can come. If you link to a website through all of your pages, then it is possible that Google penalizes your site and also the site that you have linked to it (StatCounter). It is the StatCounter problem to think about having its link on the other sites and becoming penalized because of that. Maybe they don’t care. They should understand that a hidden and non-visible link to fool the search engines is not a good idea and they have to think about it sooner or later. Webmasters also have to be careful and keep themselves at the safe side. Let’s see what the StatCounter users have experienced and if they have been penalized or not.

I have seen so many webmasters asking about having the StatCounter link in different forums and discussion board. One of them asks the other webmasters that:

Is it possible that Google penalizes the site because of having the StatCounter on each and every one of the pages after the Panda and Penguin updates? The StatCounter link gives a hidden and “do follow” link to StatCounter. I have to many websites and the StatCounter code is placed on all their pages. Will this be known by Google as a mass linking attempt and so they penalize my sites?

This question is not asked from Google, and so we don’t know how Google deals with the site-wide StatCounter links. What we do know is that Google is not stupid and it knows what is going on over the internet. They know the StatCounter and its mission very well and I don’t think that you will be penalized if StatCounter link is the only site-wide link you have on your website pages. So there is nothing to worry. I am sure Google has already made an exception about StatCounter and similar sites in its algorithm. In spite of this, there are still a couple of things you can do to stay at the safe side:

1. Sign up for StatCounter paid service which is $5 a month and so the link will be removed from their code.

2. Place the rel=”nofollow” attribute to their link:

3. Make the link visible and nofollow at the same time:

I am not sure if the above two changes are against StatCounter terms of service or not. You can ask them before you do it. However, I don’t think that it should be a problem because they are merely interested in traffic they receive through the link and a nofollow attribute has no affect on the traffic that they will receive through the link.

4. Use Google Analytics which is free and has no link  in its code. I think that is the best solution 🙂

Efficient SEO Tips for Efficient Internet Marketing

Internet marketing is a booming business today. Many businesses began to discover that expanding their operations online will help them to become successful in the industry. Aside from expanding their brand globally through the online market, companies managed to earn more customers by targeting high traffic. By increasing the traffic on their site, the number of visitors will increase. Logically, if visitors will increase, then, potential visitors will also increase as the company continues to keep up their website. In other words, efficient internet marketing is the secret art of a booming business.

However, internet marketing is not easy. Online marketers took this art seriously to the point that they must avoid any possible move that will lessen the efficiency of their site. A website consists of various elements and all these elements should be taken care of efficiently. If not, a company will find itself behind the competition.

The Role of Search Engine Optimization

SEO, also known as search engine optimization, accompanies the art of efficient internet marketing. If efficient internet marketing is an art, then, SEO is what you need to make that art. Without it, there will never be an art. Hence, it is extremely important that every web developer dedicate himself in mastering the efficient optimization of the website. By doing so, marketing online will become way too easy. However, search engine optimization is not easy. Similar to an art, you have to keep in mind what color is proper for a certain part of the painting. In other words, you have to know when and where you should optimize to guarantee the website’s spot on top of the search engine results page (SERP). Here are some tips to optimize your site efficiently.

Choose a Keyword-Rich Domain

Domain names have huge effects on SEO. Internet surfers may notice that some websites have a domain which seems as a phrase instead of a company name. The reason behind is that the domain helps in the website optimization. There is a higher chance for a website to gain higher rank on SERP if the searcher entered a part of its domain in the search bar. In addition, other websites that will link to your own will use anchor texts and the closer the anchor text used for your domain, the higher the chance that your website will be on top.

Use Keyword Tools Efficiently

The use of keywords enhances the site optimization. There are a lot of tools online where an optimizer can find efficient keywords. These keyword tools offer a list of different keywords with proper data that SEO specialists need. The tools will give information on how many searches done for a certain keyword. In this way, an optimizer will have a glimpse of the competition for that certain keyword. They will be able to know how many people are searching for that phrase both globally and locally.

The best tip when looking for keywords is by choosing a keyword with the least searches. By doing so, your site will be able to reach the top spot on the SERP with fewer competition. Internet marketers must always keep in their mind that the lower the competition is, the higher the chance to become successful. Besides, the entire website does not rely on one keyword alone; rather, it uses all the keywords that can be found on the site. In simple terms, you are adding a certain keyword that will guarantee you an extra traffic from search results. By adding all the potential traffic brought about by all the keywords used for the site, visitors will flock the website sooner or later. With efficient optimization, efficient internet marketing is as easy as one, two, and three.