Any businesses, whether huge or small, must never underestimate the power brought about by social networking sites. Traditional business operations will tell us that remarkable advertisements such as commercials, billboards, posters, leaflets, and so on, are the most effective marketing tool for any business. Companies tend to save a few coins from their income flow to invest in expensive advertising tools that promise good traffic and many customers.
In addition to these traditional advertising strategies, businesses should never forget the value of personal referrals. Existing customers will remain as the basic foundation and the most effective advertisement you can only have. Personal testimonies with regards to your business efficiency, products, and services can simply go beyond the promises of basic advertising strategies. In other words, word of mouth is the best advertising tool for any business, especially, the starting one. Social networking is the best path to maximize the efficiency of the “word of mouth advertisement” and here are some tips on how you can use the social networking stream.
Invite Current Customers
Let us assume that you already created a social networking account for your business. The first step after account creation is to get people. Keep in mind that what we need are not merely strangers that we consider as potential customers in the future. The first subscriber should always be your current customers. A good percentage of your current customers should have their own social networking accounts and keeping in touch with them through social networking sites is a good idea. By assuming that they usually check their accounts, they will easily become updated about your latest products or upcoming promotions by becoming one of your subscribers. In this way, it is easy to make them loyal to your business. Customers want to become the first one reading your latest services and upcoming products or promotions. Hence, give it to them and they will feel more valued by your business than the others.
If possible, try to update your social networking account content in similar pace with how the main website updates. Business owners should always share some content to their social network subscribers when they updated or posted something new on their website. Not all customers tend to visit the site but always active on their social networking accounts. To keep them updated, the business’s account on social networking sites can become an advertising tool to keep in touch with these people. Furthermore, regular updates to both websites and social networks are a sign that the business is serious in what it offers. Thus, the business activity adds up to the credibility and reliability of the company.
Encourage the Word Of Mouth
Imagine how many people register with social networking sites? There is a high possibility that these registered users are connected with each other. So why not grab the opportunity to encourage your existing subscribers to spread the word? One encouraged customer is capable of bringing the news to ten or more people who may also chain the news to another ten or more. In other words, encouraging your existing subscribers to advertise for you by referrals or testimonials is like touching a web of a spider. By touching one part of the web, the entire web will react. The same goes with the social networking sites. Encourage one or two and the word of mouth about the business will spread like wildfire in no time.
Given all these opportunities brought about by social networking sites, it is not surprising why most business success stories have social networking and word of mouth as element of their success. By considering all the tips above, your business will never be far from becoming successful.