WordPress is one of the most popular platforms of blogging all around the world. There are several reasons behind their popularity like user friendly source, completely customizable, and most importantly they help a blog to rank well in the popular search engine results. Moreover, if you are a beginner, then it is necessary for you to know search engine optimization in blogging. Fortunately, you will find very easy with the WordPress. It is relatively easy to operate and offers several ways of incorporating effective search engine optimization techniques. Here are some tips that will help your WordPress blogs to improve your ranking in the popular search engines:
Use a quality theme: A cool theme is the primary thing a blogger has to consider while blogging. However, a number of beginners do not have an amount of money to buy a premium theme for their blog. For them, there are several free WordPress themes, which they can use for their blogging activity. You can find several unique and different themes of WordPress online with the help of internet. However, you have to be very careful in choosing a good theme for your blog. You must choose a decent theme to your blog which is user friendly to your visitors. On the other side, you will also get a number of fancy and designer themes, which have difficulties in getting rank in popular search engines. Thus, you must choose an elegant and decent theme that helps to generate huge traffic to your blog.
Install SEO plug-in: You will find all-in-one free WordPress Plug-in by downloading it from a WordPress dashboard. It will help you to set your title, description, and Meta tags for each and every post of your blog. It is of keen importance for you blog, as it will makes easier for popular search engines to check your blog content. After installing the plug-in, you have to go to setting option and make homepage title, list relevant keywords, and description of the blog.
Do keyword research: It is a necessary step even before starting up a new blog. You should have to specify your niche and use proper research on keywords for a domain name. You have to use proper keywords in each and every article on your blog. Your article as well as blog will be of no use, if you are not using researched keywords in your articles. Articles with properly used keywords will improve your ranking to a great extent and helps your blog to bring regular traffic to your blog.
Configure permalinks: It determine the internal structure of URL’s, which the search engines actually read for determining the content uploaded in your blog. The use of WordPress with permalinks will make it easier for well known search engines to read the content of your blog and rank your blog well in the search results.
Alt tags: It is important to note that search engines only read the text of your blog, and do not see images or other items, so you have to make use of ‘Alt Tags’ for the identification. Every time you upload image on your WordPress Blog, you will see an empty field which you can use to enter ‘Alternate Text’. Thus, you can use this empty space to identify images of your blog, so that the search engines can rank you well in the search results.
Learning SEO techniques is a necessary thing for a serious blogger that can help him in the path of becoming a successful one. Your WordPress blog can get a good rank in search engines easily, if you know how to use SEO in your WordPress blog.