There are several different definitions for Google PageRank over the internet and most of them don’t make sense. The reason is that nobody really knows what Google PageRank is because Google has never revealed the PageRank secret. All we know about the Google PageRank is completely observational and experimental.
On the other hand, Google changes its algorithm all the time. For example last month the PageRank of several different websites and weblogs dropped just because they were used to sell links on their home page and other pages. Google knows what is going on over the internet and knows that high Google PageRank is an income source for many webmasters and bloggers (not any more of course).
I don’t mean that Google doesn’t like the others to make money. In contrast Google likes the webmasters and bloggers make more money because if they have a successful business, they will keep on working and will keep the internet alive and Google will make more progressions and more money. Webmasters and bloggers are the foundation of the internet. They feed Google with new information and they help Google to have something to offer, anytime that a searcher looks for something through Google. So Google is not against the webmasters and bloggers and in fact it is their friend.
But Google tries to improve its search result all the time. Search result relevancy is the Google’s biggest goal. Google wants the websites that are really relevant to the search terms to be ranked higher ; the websites that have a really useful and invaluable content for the searchers. One of the most important ways for Google to know which website is the most relevant one is the incoming links.
A big part of Google algorithm is focused on the links. When a website is important and has a good content, the other relevant websites link to it. So one of the most important ways to determine if a website is a good and relevant website is evaluation of the links that are targeted to it.
Google tries to find the websites that have the highest number of quality incoming links from relevant websites. Webmasters and bloggers try to do something that other websites and weblogs link to them. Some of them do this by enriching their websites with valuable content and so other websites will link to them but some of the others buy links from other websites or exchange links with them and this is what Google doesn’t like because you should not ask or pay the others to link to your site. They should link to your site by themselves just because your website has a good content, product or service.
A website that most of its incoming links are bought or are reciprocal is not a good, quality and relevant website. Google is right.
Ok! I explained all these things because I wanted to emphasize that we have no idea about the real nature and definition of the Google PageRank and even if we knew, it is not something constant and unchangeable. Google changes it all the time. On the other hand, it is not created just through a single formula. It is the product of a complicated system that considers hundreds of different factors.
How much do we know about Google PageRank?
Hope you know what Google PageRank indicator is. It is a small green bar in the Google toolbar.
Although we do not know what the PageRank is exactly but we know …
1. PageRank of a web page has a direct relation with the number and quality of the incoming links to that page (both internal and external).
2. PageRank of a web page is not necessarily related to the ranking of that page in the search result.
As far as I have seen in all these years that I have been working online and have been promoting several websites over the internet and search engines, having a higher Google PageRank doesn’t necessarily mean that your website should have a higher ranking than its competitors. I have seen many times that a web page with a lower PageRank value is ranked higher than other web pages that have a higher PageRank.
Now the question is if a high PageRank is not effective in our website ranking in Google search result and also Google lowers the PageRank of the websites that sell links, why should we try to improve our website PageRank?
Whether you like it or not, the PageRank is right at the middle of the Google toolbar and webmasters, bloggers and most internet users and searchers are used to it. They automatically check the PageRank of each website they browse even if they know that it is not the indicator of the quality of the website and there are many other websites with higher quality that have lower PageRank. So it will make us happy when we see that our website PageRank is improved. So we should improve our websites Google PageRank.
We focus on improving our websites PageRank but not as a main goal. We promote our websites and the PageRank will be improved too.
So how can we improve our websites/weblogs PageRank?
Improve your website link popularity
There is no doubt that the number of incoming links – both internal and external – is the most effective factor in improving the PageRank of a website. So try to increase the number of incoming links to your website home page both through adding new pages to your site and linking them to the home page and also by adding invaluable contents, products and services that makes the other webmasters and bloggers eager to link to your site.
You have to be careful not to spam. Adding new pages to your website doesn’t mean that you can add hundreds of the same page and link them to the home page. This will only cause your website to be penalized or banned by the search engines.
Additionally having one special keyword/phrase in the anchor text of all or most of the internal and external links is known as spam and will cause your website to lose its ranking and PageRank.
The quality of the links is also important but this is what you can not do anything about it. You can only add valuable content, products and services to your websites and the others will link to it. Some of the incoming links will have higher quality than the others but each of them is a big help for improving your website link popularity and ranking.
Fortunately Google admits that it will not penalize a website for the external incoming links. I have to add something to this sentence that Google will not penalize a website for the external incoming links as long as those links are not created or bought by the website owner. If Google becomes realized that you have bought the links or the others have linked to your site because you have linked to their sites (link exchanging), your website will be penalized.
Of course a portion of the incoming links to your website can be reciprocal and this is natural but when most of the incoming links of a website are reciprocal, it means they are created intentionally through link exchanging.
Submitting your website to the web directories is not a good idea too. There are only a few web directories that you may want to submit your website to. Forget about the others. About two years ago or so, Google banned thousands of web directories. When most of the incoming links of a website are from link directories, it means this website doesn’t have any valuable content and so its owner has tried to improve its link popularity through the web directories. This is what Google hates.
Add valuable contents, products and services to your website and let the others know about it. Even if you don’t let them know, they will find it and will link to it.
Your website receives free traffic and its link popularity, search engine ranking and PageRank will be improved.