Is Your Blog Over Optimized?

Published on April 6th, 2013 by | Category: Search Engine Optimization

Have you noticed a change in the way your blog has been performing since end of April? Does Your Blog’s Behaviour & Demographics Show Peculiar Streak after last week of April?

If your blog or website was sailing smoothly until April 3rd week; generating steady increase in traffic; but around end of April you noticed typical changes in the way its demographics started appearing, then let me tell you that you are not the only one experincing it; many other blog and site owners have undergone similar experiences.

This post is going to talk about why this happened and what was the impact and how can those affected recover from it and those building their blogs and sites can make the most of the upcoming update. Before that, I want to ask webmasters, especially those who are investing efforts and money into promoting their blogs and websites; that, “did you even bother to check whether or not your blog or website was affected around that time?” If you are, it’s a great beginning, because it reflects the seriousness with which you are chasing success; but if your answer is no, then you need to learn a thing or two.

Learn to Access & Understand C-Panel Details:

When you are promoting your blog my friend, shouldn’t you be keeping an eye on the C-Panel details too? If you have not been doing it, then how would you know how effective is the agency you’ve hired/ or how your own efforts and strategies are performing? Be a little more organized and understand that knowledge is not everything, understanding it is!

Irrespective of your answer, let me tell you that Google’s latest update, named Penguin was carried out on that date and it was considered as big a deal as any other update that Google executes; because with each update it fine-tunes the search engine a wee bit more, making the information a little more focused, user friendly, and useful from the point of view of netizens looking for such information.

What Was Penguin Update About?

Panda Update was all about identifying the sites which had genuine content written with genuine intention of sharing information about product; meaning where writers or blog owners were giving more emphasis to product information than trying to align with search engine software and techniques.

Panda Update showed the way down to all the sites that tried taking undue advantage of SEO application at the cost of inferior or incomplete display of product or service information. And during the update, it ensured that all such blogs and sites made way for more genuine sites; wherein products and services they were selling or promoting were rich and natural in its content without sounding overly optimized and excessively formatted.

Google had decided that through Penguin Update it will create a more level playing field for all those on the net doing business irrespective of their knowledge and understanding of SEO; as long as they were giving out information that was legal and genuine and was written with customer benefit in mind.

What Next After Penguin Update?

Is Your Blog Over OptimizedSo here we are, nearly half way through 2012, still trying to figure out what to do. I have done my share of research and have the following points to report based on my own understanding of the game as well as of some stalwarts in the field.

All types of over-optimization should be avoided at all costs; which is the safest bet to play. Because when Google reprimands your blog or site for being over optimized you would not know which aspect to look into and rework on. Spiders will allow you to peek into why, what, and how they judge the site which will make the whole exercise of recovering from the loss a long and tiring guessing game; during the time you are trying to get your eyes on red flag signals on-site and off-site; you are quite likely to mess up with things that were seen as perfect in the eyes of Google. To avoid this whole big royal mess, the best option is to optimize naturally.

Steps to Avoid Over-Optimization:

Title Tags are the most important of all tags; this is the first and one of the most important tags spiders come across while indexing a blog or a site and based on the title tag they explore the site deeper. Overly optimized title tags are those where keywords or key phrases appear repeatedly in different combinations. Gone are the days when such titles worked; now they harm the site.

Keep your title tag within 60- 70 characters; a simple sentence with key phrase appearing naturally and once; which gels with the title tag as well as content of the entire page. As far as possible brand name should also be part of title tag because Google is placing a lot of importance on creating a brand these days and is evaluating sites on the basis of brands they are creating.

Organic Interlinking Architecture: Spiders are way too smart now and you can’t expect to outsmart or fool them by manipulating anchor texts or linking structure of the blog or site. Keep the inter-linking structure natural, which will keep the curiosity of visitor alive in a natural fashion.

Besides that interlinking structure should be such that it will make it EASY for the visitor to explore other pages of the site and he finds the experience on all pages good and helpful. If there is overstuffing of links on every page with monotonously optimized anchor text, it will spell bad news for blogs.

Over Optimizing Footer Links is a big no no. Many website owners and even some SEOs haven’t yet realised that over optimizing footer links and texts should be strictly avoided. Overstuffing footer with links or all anchor texts sounding the same will cause more harm to your blog/site than anything else will. And it sounds such a small issue that while trying to identifying the cause for penalty this one is never even considered necessary to look into, whereas the reality is that faults here can also damage the ranking of entire site.

What Content Will Be Rejected By Spiders?

Content that can ruin your website or blog includes content that is overstuffed with keywords and content that is lifted from other sites directly without giving them any credit for it by way of linking to them. Google is extremely strict when it comes to this and when it detects any of the two on site or blog, you lose all your ground in one go.

Off -Site Over-Optimization to be avoided:

Link Velocity is an aspect of web marketing that should considered seriously. Back link building is indeed considered a great way to promote a blog or site; however it should be done naturally and gradually. If spider notices that you do it in spurts it will not evaluate you like you want it to. Your link building should look natural means; it should be relevant; with proper anchor text, appearing in variety and combination; and should show a steady growth over time.

Anchor text; Don’t strictly stick to keywords and phrases like olden times. And if you have been doing it in the past, go back and change anchor texts to lighten the adverse impact. Just like your back links your anchor link profile should also look natural. You should not always link with others sites using same anchor text. It’s not the done thing anymore and considered over optimization and artificial.

Like-wise keep an eye on Side- Wide links, which appear in typical places on blogs. Such links should be detected as soon as possible and either by having these links removed or creating more back links using more innovating means the impact of wide-wide links should be avoided.

If you will understand the problems listed above and extent to which it can cause harm for your blog, you will also know the importance of staying away from them. For people who are working on promoting themselves online and are chasing success will naturally not want to take any chances with their own wrong doings. I hope through this post I am able to help bloggers and website owners alike. If your site was hit in the stomach by Penguin and would like to discuss the issue, feel most free to contact me, if I can help, I happily will!

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