Last Google Algorithm Update Is About Maintaining Content Freshness

Published on April 25th, 2013 by | Category: Google , Search Engine Optimization

Google in its constant endeavour to come up with something new and innovative; with a single and ultimate objective of improving experience of its user, has added one more feature to its cap; about which I am certain that if you understand and learn to utilize it, it will be of great benefit to your credentials, blog, business; or whatever that you are trying to promote online.

What’s the Point?

According to the most recent change in the ranking algorithm and the new rule of content freshness, the user while searching for information should get to see the freshest information on the topic.

Freshness Vs. Relevance

However, the above rule also comes with a flipside; it is highly likely that the freshest content that Google manages to index & present before the user may not be the best piece of information about the topic available online, so what if it is latest one and has been added just an hour ago? For all you know what was written ten weeks ago is by far still the most detailed and authoritative post on the subject, then where does the user land up? And the blog; and the spider; and its algorithm?

Fresh Content Strategy works at some places, not at others:

Let’s look at it this way, as long as cricket score or election results are concerned, latest or freshest content does make a lot of sense, but what about content revolving around history and recipes? Do you think they are likely to change over time? Publishing a piece on historical fact or a recipe that has received huge attention of people deserves to go out of running only because it’s been online for a while? Is that really a good enough reason? Certainly not, so what’s the next best thing to do, so as to retain the position.

How to Ensure Google Indexes Your Content For its Freshness Regularly:

In this post we will discuss ways to keep your old-yet-important content looking fresh; and running in the main lane; enjoying attention of people it is targeted at. Let’s look at various ways to do it.

Create and Publish New Pages From Time to Time

The first method to maintain freshness of content is by adding new pages to the blog. You can work on a content strategy and stick to it. You can either decide to publish blog posts once a month or week or do it on an everyday basis. It has been seen that the more posts you create and publish the more traffic you eventually drive to your blog; the more spider will get used to indexing your site; but MORE should never be achieved at the cost of quality.

However if you can manage to develop informative and good quality posts every few days, say thrice a week, then spider will also start considering you on authority on the subject and will value your author profile. When you are creating the kind of posts spider is valuing you for, don’t forget to tweak your profile too.

More Need Not Start Looking Mediocre

More should not turn out mediocre in the end. Unless what you have written and presented is interesting by way of presentation as well as information, it will fail to hold reader and unless it achieves that, spider will not give you extra marks. Also, take care of loading time of your site/blog; because high bounce rate is bad for your blog.

Sometimes it also happens that people cannot spare so much time to create long fresh posts every few days; which experts think is a matter of getting used to and level of dedication you have for promoting your blog. At such a juncture you should consider hiring guest writers who will add new and fresh content to your blog on a regular basis. Likewise you can also encourage avenues for comments on your posts, you should read up information on how to write posts that can trigger high rate of response. Comments also add to fresh content quotient.

Tweak Old Post to Create Genuine Newness by Updating:

Some people also tweak each and every post they have created in the previous year in this year; this helps them to add the latest information to the old post, so it becomes an updated post and the post also gets new content and when spider visits the page if finds something new to add to its cache. This is also not a bad idea but for now long can you re-work on old posts; at some point of time you will have to create fresh posts that you can tweak later, right? So strike a balance, and before that, sit up and think.

Interlinking and Fine-tuning Landing Pages

You should also consider interlinking pages of your own blog; while doing this you can change your landing page a little bit here and there when you are linking it with fresh content page that you have recently created. You should also ensure that your home page changes everyday; if it’s a blog that’s not going to be an issue because your fresh posts will appear on home page and old posts will become part of inside pages. Also change hub pages as often as you can and should.

Identify Pages that Look Less Important from Spider’s Point of View and Work on Them:

Another thing that bloggers can do to add fresh content is pick out pages of your blog that are less important, meaning those pages that get less visitors and are not indexed so regularly by spiders; now make substantial changes to these pages to wake up spiders to look at the refreshed page all over afresh. This makes a huge difference to the traffic of blog; especially compared to spending time over those pages that are doing pretty okay; the secret lies in picking up those odd pages that are lying low and start work on them.

Do Everything in Your Power to Hold Your Visitor

I have already mentioned in somewhere in the post that I’d like to take further; about visitors spending time on your blog; well do as much as you can to ensure you give them enough reasons to help them stay; it may take visual reliefs, i.e. images; optimized videos; good layout of content, i.e. considering dividing and categorising content; or drawing visitor’s attention thru an attention grabbing headline; compelling copy; info-graphics; Facebook plug-ins, and so on.

Link to Other Blogs Without Feeling Insecure; Instead Learn to Feel Confidence Of Your Own Blog:

As always most important tip saved for the road, while creating and publishing content never be hesitant to link to another blog to explain something. Don’t feel insecure and consider sending the visitor away by doing it; on the contrary by doing this you are giving him a feeling that if he stays with you, you will introduce him to many more such sites and topics written by authorities.

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