Some people say that using Google AdSense on a site is not always a good idea. The fact is that ads might be disturbing in some cases, but it is a good thing to have if there are no other ads on the site. Some people create websites only for AdSense revenue, therefore, they have to optimize their pages and the location of the ads for the maximum conversion. But in the case of an e-commerce site it is all about balancing the ads; sales can suffer if there are too many paid AdSense clicks that would mean less sales for the main product.
Location and Size of Google AdSense Ads:
Using this code makes ads responsive and therefore the ads will fit in the page, not extend beyond the given space.
It is also possible to chance the font and the size of the text ads to ensure that it matches the style of the page. Google only says that unreasonable changes in the ads are not permitted. Overwriting the HTML tag of the ads is simple, by changing the font name. Therefore, this variance can also be tested to find the best converting type of ad.
All webmasters know that different Google Adsense banner sizes have different conversion and click rates. Therefore, by testing them and selecting the most appropriate size click through rates can be increased significantly. It is well known that a larger ad in a prominent place would result in a higher click through rate.Splittesting is a good option and can be carried out. This means that the ad sizes are rotated and the statistics show which one had the better performance. However, Adsense’s support site confirms that the best performing ads are the 336×280 Large Rectangle, the 300×250 Medium Rectangle, and the 160×600 Wide Skyscraper. Obviously, there are some variations based on the topic of the site and the audience.
Measuring Adsense Performance:
It is important to measure the performance of ads on the site per page and per visitor. The good news is that Google provides advanced statistics to users for free. It is also possible to connect an Adsense account with a Google Analytics one and therefore see the performance and traffic statistics. It is also possible to connect a different Google Analytics account with an AdSense one, setting up the AdSense account email as a site administrator. This way webmasters would have access to both statistics from one account.
Rules and Limitations:
Many people sign up to be an AdSense publisher and find themselves banned from advertising because they do not comply with the terms and conditions. Therefore, it is important to know the most relevant policies regarding to displaying ads. First of all; there are only three units per page allowed. This rule is created to ensure that the site contains the right proportion of information and ads. No page should have the sole purpose of publishing ads. The new AdSense Terms and Conditions also says that it is not allowed to display ads on Thank You and Error pages. However, search boxes can be displayed. The greatest change still is that now it is possible to have text ads on the page from other pay per click networks alongside the Adsense units.