Almost since the first day that the Internet was accessible to public, search engine optimization or SEO became one of the most important topics. The reason was that search engines became the main sources of traffic for retail websites, and so webmasters wanted to have a bigger share from search engines’ traffic. Once WordPress started working, WordPress SEO optimization also became a dominant and demanding topic, and creating and selling WordPress SEO plugins became a hot business as well.
In the past, you could really get a good place on search engines’ search result pages, through following some special SEO techniques, like repeating the keywords on the web pages and increasing the websites and web pages link popularity by doing the tricks like link exchanging. Even Google could be easily fooled by these techniques, and would take some web pages to their first page with some competitive key phrase, while many of those web pages had no valuable content, and had done nothing but some SEO over-optimization and link exchanging tricks.
This is what search engines knew from the first day. Google became the leading search engine over the Internet, and so they did their best to increase their search quality. Since 1998 that Google started working, they upgraded their algorithm all the time to prevent spammers from getting ranking on their search result pages.
They have reached a level now that we can say nobody can cheat Google anymore. It is such a long time that the old-school SEO tricks are obsolete. Now Google is the smartest in the world.
Is this good or bad?
If you ask this question from me, I will say it is GREAT, because people like me who are always after offering quality content on their sites/blogs don’t have to be worried about spammers and SEO crooks who could take the positions in the past through their black-hat SEO techniques and tricks. Our blogs’ contents can reach Google’s first page without any struggle, just because they are quality, strong and original. Google wants quality.
So, nowadays “quality” equals SEO. The time that you could get low quality web-pages to Google’s first page through over-optimizing and link exchanging was over several years ago.
But, what do I mean by “Quality” exactly?
If you are a WordPress blogger and you have a WordPress blog, forget about the SEO WordPress Plugins like Yoast SEO plugin that many of them are scam. I have explained how they cheat you here.
This is the ultimate WordPress SEO Optimization techniques:
1. Write Quality Posts
If you are a WordPress blogger, you either have to be a good writer, or you should be able to afford a good writer to write strong and quality articles for you. If you are not a good writer, and you cannot afford a good freelance writer, then forget about blogging. Blogging is about nothing, but quality content. If you cannot create quality content, then you can’t make money with your blog. Also, you can’t get anywhere by copying other websites’ and blog’s content, and pasting them on your blog. Duplicated content adds no value to your blog. It only hurts your blog.
If you are a good writer, then you should note that writing is not the only thing you need. You must choose important topics, questions, and problems, and answer and resolve them through writing strong and quality posts. Your posts must answer people’s important questions, or resolve their important problems. If you can do that, then you will receive free targeted traffic from Google.
When a post is focused on answering a question or resolving a problem, it is already SEO-optimized. You don’t have to optimize it manually.
If you write just to receive traffic, then you should know that you won’t receive traffic. I told you that the time that you could take low quality pages on Google’s first page was over several years ago.
Don’t over-optimize your posts by repeating the keywords/phrases so many times, or placing them at the first paragraph, close to the beginning of the main title, have them at least on one of the subtitles, and having about a 3% keyword density, that are the 4 major factors that plugins like Yoast SEO check (read this). That doesn’t help if people don’t like your articles, and they don’t read them from the beginning to the end, and they don’t share them on the social media. If people leave your articles’ pages by clicking on the back button, as soon as they read the first a few sentences, then Google won’t take your articles to their first page. This is where “User Experience” or UX shows up.
SEO Is Nothing But “User Experience” or UX Now
The reason is that Google cares about nothing but their users. They want to provide quality search results for their users.
Web pages that are listed on the first Google’s search result page must be 100% relevant to what users are looking for when they use Google to find something. If users click on the search results, but can’t find what they were looking for, then what is the point to use a search engine.
Therefore, to know whether web pages are 100% relevant, and at the same time helpful, Google tracks the reactions of their users on the websites. They couldn’t do it in the past. But they can do it now, because according to the stats that I can see through the traffic I receive on my sites/blogs, over 60% of the Internet users use Google Chrome which is the Google’s web browser. Through their web browsers, Google can easily track the behavior of the users when they refer to a web page after clicking on the search results:
If they scroll down and read the web page to the end, and do some other things like sharing, subscribing, clicking on the other internal links and reading the other pages, placing orders, sending messages through the contact forms, etc., Google algorithm comes to this conclusion that the web page is helpful and relevant, and deserves to reach the first page, stays there, and goes higher.
But, if users click on the back button with the first few seconds of visiting a web page, it means either the web page is not relevant, or it has a problem. Whatever problem it has, it doesn’t deserve to drive users to it, and so it shouldn’t get a good ranking.
Therefore, it is now the users’ behaviors and reactions that tell Google whether your blog posts are good enough or not. This is what SEO means nowadays. User Experience determines the quality of your WordPress blog’s content, not the SEO techniques you manually apply, or the WordPress SEO plugins tell you to apply. Google now listens to their users, not you.
This is what WordPress SEO optimization means now. Plugins don’t help you anymore. You are the only one who can help yourself.
2. Keep Your Blog Fresh and Alive
Google doesn’t like abandoned blogs. So don’t think that you can keep making money, if you publish few hundreds of articles on your blog, and then stop writing. If the articles you have already published on your blog receive reasonable amount of traffic from Google, then you still need to publish 1-2 articles per week to keep your blog fresh and alive, otherwise Google lowers your blog’s pages ranking, and your traffic will go down.
3. Update Your Old Posts
It is always good to read the previous posts sometimes, and update them if they need it. Besides, you will find some errors each time you read a post. Fixing errors sends this message to Google that you are there to take care of your blog, and you are a responsible blogger. This is one of the things Google wants from you.
4. Don’t Over Blog
Don’t get your readers bombarded with too many posts. Over-posting and blogging doesn’t mean that you are doing good. Google wants quality. Find the important questions and problems related to your blog’s niche, and then answer and resolve them through writing quality articles for each question and problem. You will win Google’s trust, if you do so.
5. Be Patient, If Your Blog Is New
Google doesn’t rank new blogs so easily. Some people say Google Sandbox doesn’t exist anymore, but they are wrong. Google Sandbox exists and it makes a lot of sense to have it, because before Google takes a blog’s posts to the first page, it wants to know whether it is trustworthy or not. It wants to know whether it is there to help Google’s users, or it is there to rip them off.
So, if your blog is new, keep posting quality articles on your blog, and be patient. Google will take your posts to the first page, once it sees that your blog posts are helpful and reliable.
6. Don’t Try to Make Money Through All Your Posts
Most novice bloggers try to make money even with their first blog’s post. What they write looks more like sales letters, not articles. They try to promote and sell something in each and every one of their posts. You can do this if you want. But you shouldn’t expect Google to drive any traffic to your posts.
Google users are not there to make you rich. They refer to your blog to receive the answer of their questions, or get a solution for each of their problems. They will subscribe to your newsletter, and will order something from you, if they can trust you after a while. But if you try to take some money out of their pockets all the time, then Google doesn’t send you any traffic.
7. Make Your Blog Faster
You only have a few seconds to attract the readers’ attention. If your blog is slow, which is the problem of the famous hosting companies like BlueHost, HostGator and GoDaddy, not only you will lose many of your potential readers, subscribers and customers, but also Google won’t let your posts on their first page.
If your blog is suffering from slow web hosting, you can move your blog to our web hosting system which is the fastest in the world, just by spending $4.95/month, if you want a single WordPress web hosting, or $9.95/month, if you want unlimited web hosting for an unlimited number of sites and blogs.
In this video, I have explained how slow web hosting can hurt your business:
Above, I explained everything that WordPress SEO optimization covers. Don’t waste your time with useless and scam SEO plugins. Not only they don’t help, but they can also hurt your blog’s ranking and can even cause it to become penalized. Just focus on publishing quality posts on your blog and leave the rest to Google.